The first thing you notice is the thrum-steady, muscular, like a heartbeat you can hear through your bones. The cabin door slides shut, the headset crackles, and the heat of the tarmac gives way to an air-conditioned hush. Dubai helicopter ride price Then the ground loosens its grip, and Dubai reveals itself in one sweeping exhale. If you've ever typed “Dubai helicopter ride best city views” into a search bar, this is the moment you were really looking for: not a list of landmarks, but the startling feeling of scale, symmetry, and audacity that only makes sense from the sky.
From the air, the city rearranges your idea of what a coastline can be. The Persian Gulf glints below like hammered silver, and there, unmistakably, is the Palm Jumeirah-no longer a real estate headline or an aerial postcard, but a living pattern etched into water and sand. From above, its geometry is almost meditative: the trunk, the fronds, the crescent breakwater holding it all in a serene embrace. Villas sit like seashells along curved streets. The Atlantis' pink arch anchors one end like a storybook gate to some aquatic kingdom. You know it's engineered, planned, expensive-but in that first slow orbit, the scale feels less like a boast and more like a question: how far can imagination reach when paired with a bottomless appetite for the improbable?
Pivot east and the skyline sharpens into a forest of glass. The Burj Al Arab's sail catches your eye first, an elegant flourish on a blue canvas. Then the Burj Khalifa rises in the distance-not just taller, but somehow calmer than everything around it, the way a mountain is calm. The helicopter banks, and the tower slides across the window like a needle stitching sky to earth. Downtown becomes a microcosm: the Dubai Fountain a looping garland of water, the souks around old Dubai a rougher grid of memory, the highways threading through it all like liquid chrome. You can see the city's philosophy laid bare: speed, spectacle, and an almost childlike delight in seeing how sleek the future can look.
Farther along, Dubai Marina appears as a crystalline canyon, towers crowded together like upright blades of light. Dubai helicopter premium sightseeing From street level, the marina can feel like a maze. From above, it becomes a design-clean, decisive, almost minimalist compared with the bustle below. Dubai helicopter ride luxury service The yachts trace white scars through blue water, and bridges step over channels in neat intervals. It's a reminder that Dubai is as much about choreography as it is about construction.
And then there are the World Islands, scattered like a map half-finished and left out on the sea. Some patches are a vivid green, others still the color of raw sand-tantalizing, incomplete, an ellipsis in the narrative of the city. From the helicopter, they provoke the same wonder you feel when looking at a work-in-progress by an artist you trust: not what it is now, but what it suggests about where this place is forever trying to go.
What makes a helicopter ride more than a checklist of sights is the way it stitches contexts together. You watch the desert approach, gold and granular, and then-almost at a seam-the city begins, a grid unfurling in sharp right angles. The contrast is intoxicating. Dubai helicopter ride uae adventure On certain winter mornings, a gauze of fog pools beneath the rooftops and the tallest buildings push through like islands, giving you the surreal sensation of hovering above a cloud sea in a city that rarely feels soft. Near sunset, the light turns bronze and the glass towers breathe it in, exhaling it back as a thousand manageable suns. The word for this isn't luxury. It's clarity.
A helicopter also changes the tempo of sightseeing. Observation decks, for all their majesty, pin you in place; the horizon is a painting you step back to admire. In the air, the city is a film. The pilot banks to give the left side a generous view of the Burj, then swings for the right to catch the Marina. The coastline becomes a ribbon that keeps unwinding. Even the repetition-the way operators commonly sweep the same arcs to the Palm, the Burj, the Marina-feels purposeful, like a composer returning to a theme from a slightly different angle until the melody lands in your bones.
For the practical-minded, there are small choices that deepen the experience. Cooler months often bring cleaner air and longer golden hours, turning glass and water into cooperative subjects for the camera. The first flight of the morning or the last before sunset usually gives you the kindest light; midday can flatten things with glare and heat haze. If the operator lets you choose a seat, think about which side of the aircraft aligns with the route you want to emphasize, and dress in darker colors to minimize reflections in the plexiglass. But the most important thing is to remember that the view is not just visual. It's the thrum in your chest, the pilot's gloved hand tilting the horizon, the tiny shock of recognition when a place you've walked becomes a pattern you can finally read.
There are, naturally, more grounded ways to see Dubai: abra rides on the Creek that smell faintly of diesel and spice, rooftop lounges that turn the skyline into an intimate dinner guest, long desert drives where the city slowly recedes in your rearview mirror. Each of these is worthwhile. But the helicopter gives you the city's thesis all at once-its argument that geography is malleable, that ambition can be graphed in steel and sand, that beauty sometimes comes from refusing to choose between logic and spectacle.
People sometimes ask whether the ride is worth it, and the answer depends on what you're hoping to bring home. If what you want is merely a photograph, there are cheaper ways to collect them. Dubai helicopter ride unforgettable views . If what you want is perspective-not just the literal angle, but the felt sense of a place pulled into coherence-then this is the splurge that lingers. It's not that the helicopter shows you something you can't see from the ground. It's that it shows you everything at once, and suddenly the parts you've been assembling snap together.
When the skids kiss the tarmac and the rotors wind down, the city folds back into its daily distances.
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The Palm is again a drive, the Burj a vertical climb, the Marina a warren of cafes and mirrored facades.
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But for a while, maybe for a long while, you'll carry a quiet map behind your eyes-the one you earned in the air, where Dubai becomes the sum of its audacious pieces, and the best city views are not just the ones you captured, but the ones that rearranged you.
Total 24 kilometres (15 mi) of which natural length is 14 kilometres (8.7 mi)
North end
Al Shindagha
South end
Beach of Jumeirah
Dubai Creek (Arabic: خُوْر دُبَيّ, romanized: Khūr Dubayy) is a natural saltwater creek in Dubai. It extends about 9 miles (14 km) inwards and forms a natural port that has traditionally been used for trade and transport.[1] The creek ranges from 200 to 1,200 metres (660 to 3,940 ft) in width while the average depth is about 6.5 to 7 metres (21 to 23 ft). Previously, it extended to Ras Al Khor Wildlife Sanctuary but as part of the new Business Bay Canal and Dubai Canal, it extends a further 13 km (8.1 mi)[2] to the Persian Gulf.[3]
In the 1950s, extensive development of the creek began, including dredging and construction of breakwaters. A number of bridges allow movement of vehicles across the creek while abras are used as taxis. The banks and route alongside the creek houses notable government, business and residential areas. A number of tourist locations and hotels are situated along the creek. The Dubai Creek, a vital waterway in the heart of the city, plays a significant role in Dubai's growth by handling the passage of more than 13,000 ships annually. As a major artery for maritime trade, it supports the city's commercial operations. Enhancements to the Creek's infrastructure are being made through a project aimed at improving safety and security measures for maritime traffic and commercial activities. These improvements are expected to strengthen the city's role as a regional hub for trade and ensure smoother, more secure operations for the numerous ships passing through each year.[4]
History
[edit]
See also: History of Dubai and History of the United Arab Emirates
The creek in 1964
The creek in 2007
Historically, the creek divided the city into two main sections – Deira and Bur Dubai. It was along the Bur Dubai creek area that members of the Bani Yas tribe first settled in the 19th century, establishing the Al Maktoum dynasty in the city.[5] In the early 20th century, the creek, though incapable then of supporting large scale transportation, served as a minor port for dhows coming from as far away as India or East Africa. Although it impeded the entry of ships due to current flow, the creek remained an important element in establishing the commercial position of Dubai, being the only port or harbour in the city.[6] Dubai's pearling industry, which formed the main sector of the city's economy, was based primarily on expeditions in the creek, prior to the invention of cultured pearls in the 1930s. Fishing, also an important industry at the time, was also based along the creek, whose warm and shallow waters supported a wide variety of marine life. Dhows used for purposes of fishing were also built on the foreshore of the creek.[7]
The importance of the creek as a site of commercial activity was a justification to introduce improvements to allow larger vessels to transit, as well as to facilitate loading and unloading activities. This led, in 1955, to a plan to develop the creek, which involved dredging shallow areas, building of breakwaters, and developing its beach to become a quay suitable for loading and unloading of cargo.[8] The creek was first dredged in 1961 to permit 7-foot (2.1 m) draft vessels to cross through the creek at all times.[9] The creek was dredged again in the 1960s and 1970s so that it could offer anchorage for local and coastal shipping of up to about 500 tons.[10] The dredging opened up the creek to much more continuous traffic of merchandise, including the development of re-export, and gave Dubai an advantage over Sharjah, the other dominant trading centre in the region at the time.[10]
Al Maktoum Bridge, the first bridge connecting Bur Dubai and Deira was constructed in 1963. Although the importance of the creek as a port has diminished with the development of the Jebel Ali Port, smaller facilities, such as Port Saeed, continue to exist along the creek, providing porting to traders from the region and the subcontinent.
2000s
[edit]
NBD headquarters along the Dubai Creek
In September 2007, a Dhs. 484 million (US$ 132 million) extension of the creek was finished, which now ends just south of the Metropolitan Hotel and projects on Shaikh Zayed Road. A final 2.2-kilometre extension, called the Dubai Water Canal was inaugurated 9 November 2016, crossing Shaikh Zayed Road in a northerly route, passing through Safa Park and then through Jumeirah 2. The channel is expected to continue through Jumeirah Beach Park where it will reach the shores of the Persian Gulf.[11] The extension is part of the Dubai's Business Bay development. Additionally, a new project consisting of seven islands known as Dubai Creek Harbour was proposed to be built on Dubai Creek. The centerpiece of this project would be the Dubai Creek Tower, which is set to become the tallest building in the world. Three additional bridges are being planned for Dubai Creek, which are the Seventh Crossing, the Al Shindagha Bridge, and the Fifth Bridge.[12][13]
The Dubai Festival City Mall on Dubai Creek opened in 2007. Mohammed Bin Rashid Library is being built in the Al Jaddaf area on the Creek. Dhows are constructed in this area too on the bankside. The Green Line of the Dubai Metro terminates at the Dubai Creek metro station. Close to this metro station is the Al Jaddaf Marine Station, operating ferries on the Creek, including across the Creek to the Dubai Festival City Mall.
The Dubai Creek Harbour development is set to launch in 2025, home to Dubai Creek Tower, with residential units and parks constructed.[14]
Route
[edit]
Original
[edit]
The creek's initial inlet into mainland Dubai is along the areas of Deira Corniche and Al Ras in eastern Dubai and along the area of Al Shindagha in western Dubai. It then progresses south-eastward through the mainland, passing through Port Saeed and Dubai Creek Park. The creek's natural ending is at the Ras Al Khor Wildlife Sanctuary, 14 kilometres (8.7 mi) from its origin at the Persian Gulf. The traditional form of transport between the eastern and western sections of Dubai via the creek was through abras, which continue to operate in Dubai. In addition, the eastern and western sections are linked via four bridges (Al Maktoum Bridge, Al Garhoud Bridge, Business Bay Crossing, and Floating Bridge) and one tunnel (Al Shindagha Tunnel).
Original route of Dubai Creek is highlighted in blue. The new extension is highlighted in red.
Coast of Dubai from the International Space Station. Dubai Creek is visible.
Dubai International Airport and Dubai Creek figure prominently in this photograph from the International Space Station.
Extensions
[edit]
Image of part of the creek extension captured from near the south end (at
The creek has been extended by 13 km (8.1 mi) through Business Bay, Dubai Canal and through Jumeirah into the Arabian Gulf.
Landmarks
[edit]
Buildings and structures along Dubai creek. Hover and click on the map and then on the points for details.
Including the most remarkable buildings alongside the Deira side of the Creek are the Deira Twin Towers, the old Dubai Creek Tower, Sheraton Dubai Creek, National Bank of Dubai, and Chamber of Commerce.[15] On the other side of Al Maktoum Bridge along Dubai Creek is Dubai Creek Park, one of the largest parks in Dubai.[16]
The creek is also home to the Dubai Creek Golf & Yacht Club, comprising an 18-hole tournament golf course, clubhouses, residential development, and the Park Hyatt hotel.
Crossings
[edit]
Present crossings, in order from northwest to southeast
Al Shindagha Tunnel
Al Maktoum Bridge
Floating Bridge (temporary; to be replaced by the "Dubai Smile" in the future)
Al Garhoud Bridge
Business Bay Crossing
Infinity Bridge
Future/planned crossings
Dubai Smile (to replace the Floating Bridge)
Sheikh Rashid bin Saeed Crossing (to link Al Jaddaf and Bur Dubai)
Ports and marinas
[edit]
Port Saeed
Abra station in Deira
Port Saeed
Dubai Creek Harbour
Al Jaddaf Marine Station
Business Bay Marina
References
[edit]
^Gupte 2011, p. 76.
^Hammad 2019, p. 101–102.
^
Karanam, Sankarbabu; Juma, Ibrahim Mohammad; AlHarmoudi, Alya Abdulrahim; Yang, Zongyan (30 December 2018). "Hydrodynamics of Extended Dubai Creek System". Coastal Engineering Proceedings (36). Proceedings of 36th Conference on Coastal Engineering, Baltimore, Maryland, 2018: 25. doi:10.9753/icce.v36.currents.25 (inactive 12 July 2025). S2CID 188648755. Retrieved 10 October 2021.cite journal: CS1 maint: DOI inactive as of July 2025 (link)
^Abdulla, Nasreen. "Dubai announces Dh112 million Creek restoration project to prevent potential flooding". Khaleej Times. Retrieved 23 October 2024.
^Dubai. T. Carter, L Dunston. Lonely Planet. 2006
^Doing Business with the United Arab Emirates. Terterov, Marat. GMB Publishing Ltd. 2006
^"Dubai - Modern History" (PDF). Archived from the original (PDF) on 4 October 2011. (47.0 KB). Department of Tourism and Commerce Marketing. Government of Dubai
^Doing Business with the United Arab Emirates. Terterov, Marat. GMB Publishing Ltd. 2006
^Ruling Shaikhs and Her Majesty's Government, 1960-1969. Joyce, Miriam. Routledge. 2003
^ abNegotiating Change: The New Politics of the Middle East. Jones, Jeremy. IB Tauris. 2007
^Derek Baldwin (27 September 2007). "Dubai Creek: It Just Got Longer". XPRESS.
^Ahmed, Ashfaq (6 November 2009). "Floating Bridge will stay till 2014". Gulf News.
^"Dubai Traffic, Architecture & Creek Bridges". ciio.unab.edu.co. Archived from the original on 23 February 2014. Retrieved 23 February 2014.
^P, Devadasan K. (1 August 2025). "Dubai Creek in the 1950s: A glimpse into global city's humble beginnings". Gulf News: Latest UAE news, Dubai news, Business, travel news, Dubai Gold rate, prayer time, cinema. Retrieved 1 August 2025.
^Dubai Creek Gigapixel Archived 16 April 2009 at the Wayback Machine. Highly detailed view of the Creek on a length of 3 km from Al Sabkha Rd to Chamber of Commerce.
^"Dubai Creek Park", capturedubai.com, 29 March 2015. Retrieved on 30 March 2015.
Bibliography
Hammad, Ahmed (June 2019). "Business Bay – Dubai Creek Extension -Construction Management, Challenges and Results. Part II – Project Details" (PDF). Journal of Engineering and Architecture. 7 (1): 100–109. doi:10.15640/jea.v7n1a11 (inactive 12 July 2025). eISSN 2334-2994. ISSN 2334-2986. S2CID 191180349. Archived from the original on 6 March 2020.cite journal: CS1 maint: DOI inactive as of July 2025 (link)
Gupte, Pranay (2011). Dubai: The Making of a Megapolis. Viking. Penguin Books India. ISBN 9780670085170.
Further reading
[edit]
Ahmad Makia (April 2015) "Dubai Creek as an Island City-State: Free Zones, Canals, and City Doppelgängers." Avery Review:7
Dubai Creek Harbour== External links ==
Dubai Creek at Wikipedia's sister projects
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About Emirates (airline)
Flag carrier of the UAE; based in Dubai
"Emirates Airline" redirects here. For the cable car formerly called the Emirates Air Line, see London Cable Car.
This article is about the Emirati airline. For other uses, see Emirates (disambiguation).
Emirates
An Emirates Airbus A380
IATA
ICAO
Call sign
EK
UAE
EMIRATES
Founded
15 March 1985; 40 years ago (1985-03-15)
Commenced operations
October 25, 1985; 40 years ago (1985-10-25)
Hubs
Dubai International Airport
Frequent-flyer program
Emirates Skywards
Subsidiaries
Arabian Adventures
Congress Solutions International
Emirates Holidays
Emirates Tours
Fleet size
260
Destinations
148
Parent company
The Emirates Group
Headquarters
Garhoud, Dubai, United Arab Emirates
Key people
Tim Clark (President)
Ahmed bin Saeed Al Maktoum (Chairman & CEO)
Founder
Ahmed bin Saeed Al Maktoum
Revenue
US$ 34.83 billion (2024-25)[1]
Net income
US$ 5.19 billion (2024-25)[1]
Employees
69,465 (2024-25)[1]
Website
emirates.com
Emirates[a] is one of the two flag carriers[2] of the United Arab Emirates (the other being Etihad Airways). Based in Garhoud, Dubai, the airline is a subsidiary of The Emirates Group, which is owned by the government of Dubai's Investment Corporation of Dubai.[3] It is the world's largest long haul airline[4] as well as the largest airline in the Middle East,[5] operating more than 3,600 flights per week from its hub at Terminal 3 of Dubai International Airport. It operates in more than 150 cities in 80 countries across six continents on its fleet of over 250 aircraft.[6] Cargo operations are undertaken by Emirates SkyCargo.[7]
Emirates is the world's third-largest airline by scheduled revenue passenger-kilometers flown.[8] It is also the second-largest in terms of freight tonne-kilometers flown.
During the mid 1980s, Gulf Air began to cut back its services to Dubai. As a result, Emirates was founded on 15 March 1985, with backing from Dubai's royal family and its first two aircraft provided by Pakistan International Airlines. With $10 million in start-up capital, it was required to operate independently of government subsidies. Pakistan International Airlines also provided free training facilities to Emirates cabin crew at Karachi Airport. The airline was founded by Ahmed bin Saeed Al Maktoum, the airline's present chairman. In the years following its founding, the airline rapidly expanded both its fleet and its destinations. In October 2008, Emirates moved all of its operations at Dubai International Airport to Terminal 3.[9]
Emirates operates a mixed fleet of Airbus and Boeing wide-body aircraft and is one of the few airlines to operate an all-wide-body aircraft fleet (excluding Emirates Executive).[10] As of January 2026[update], Emirates is the world's largest Airbus A380 operator with 116 aircraft in service.[11] Since its introduction, the Airbus A380 has become an integral part of the Emirates fleet, especially on long-haul, high-density routes. Emirates is also the world's largest Boeing 777 operator with 133 aircraft in service.[12]
History
[edit]
Main article: History of Emirates (airline)
Emirates was founded in March 1985 with backing from Dubai's ruler, Mohammed bin Rashid Al Maktoum.
On 25 October 1985, Emirates operated its first flight from Dubai International Airport to Jinnah International Airport in Karachi, Pakistan using an Airbus A300B4-200, registered AP-BBM. Later a second flight departed Dubai for Chhatrapati Shivaji Maharaj International Airport in Mumbai, India, using a Boeing 737-300, registered AP-BCD, both wet-leased from Pakistan International Airlines. In 1986, Emirates added Ratmalana Airport, Hazrat Shahjalal International Airport, Queen Alia International Airport and Cairo International Airport to its route network.
On 3 July 1987, A6-EKA flew from Toulouse–Blagnac Airport to Dubai as Emirates took delivery of its first owned aircraft, an Airbus A310-304. Flights to Frankfurt Airport commenced via Atatürk Airport, London Gatwick and Male International Airport. This was followed by Changi Airport, Bangkok airport and Hong Kong International Airport.
During its early years, Emirates experienced strong growth, averaging 30% annually.[13] The Gulf War helped boost business for the airline as it was the only airline to continue flying in the last ten days of the war. In June 1991 shortly after the end of the hostilities caused by the Gulf War, Emirates finally managed to acquire slots at London Heathrow. In 1996, Emirates took delivery of its baseline Boeing 777-200, followed by the extended-range version in 1997 and in 1999 the Airbus A330-200 and Boeing 777-300. In 2000, the airline placed an order for a large number of aircraft, including the Boeing 777-300ER and the Airbus A380, and also launched its frequent flyer program, Skywards.[14]
Since then, the airline has continued to expand its fleet and network, with a focus on operating flights to anywhere in the world via Dubai and competing with other major airlines on international routes. Its growth has attracted criticism from other carriers, who claim that the airline has unfair advantages and have called for an end to open-skies policies with the UAE as a result.[15][16] In 2017, Emirates "renewed its aircraft buying spree" and agreed to buy a number of Boeing's 787 Dreamliners for $15.1 billion. The Wall Street Journal described the deal as a "painful loss" for Airbus.[17] In 2023, Emirates ordered $50 billion of Boeing jets with their sister airline, flyDubai at the Dubai Airshow.[18] Emirates ordered 90 aircraft, including both versions of the new long-haul jet.[18]
In April 2024, Emirates announced its plan to relocate its hub to Al Maktoum Airport (DWC) when the new airport is fully completed.[19]
Corporate management
[edit]
Emirates flight attendants
The airline is a subsidiary of The Emirates Group, which is a subsidiary of the Dubai government's investment company, Investment Corporation of Dubai.[20][21][22] The airline has recorded a profit every year, except its second year, and the growth has never fallen below 20% a year. In its first 11 years, it doubled in size every 3.5 years and has every four years since.[23]
In 2015, Emirates paid dividends worth AED 2.6 billion (US$708 million), compared to AED 1 billion (US$272 million) in 2014.[24] The government has received AED 14.6 billion from Emirates since dividends started being paid in 1999 for having provided an initial start-up capital of US$10 million and an additional investment of about US$80 million at the time of the airline's inception.[25] The Dubai government is the sole owner of the company, but it does not invest any new money into it or interfere with the airline's operations.[23]
Structure and employment
[edit]
Main article: Emirates subsidiaries
Emirates has diversified into related industries and sectors, including airport services, engineering, catering, and tour operator operations. Emirates has seven subsidiaries and its parent company has more than 50.[26][27] At the end of the fiscal year on 31 March 2020, the company employed a total of 59,519 staff, of which 21,789 were cabin crew, 4,313 were flight deck crew, 3,316 were in engineering, 12,627 were listed as other, 5,376 employees were at overseas stations, and 12,098 were at subsidiary companies.[1]: 72 The Emirates Group employed a total of 105,730 employees.[1]: 184
Emirates provides its employees with benefits such as comprehensive health plans and paid maternity and sick leave. Another strategy employed by Emirates is to use profit sharing and merit pay as part of its competency-based approach to performance management.[28] In 2023 and 2024, the group awarded its employees hefty bonuses as their share of the company's profits earned in those years. In 2023, employees got 24 weeks of pay[29] as their bonus, and in 2024, they received 20 weeks of pay.[30] In 2025, Emirates Group awarded its employees a 22-week bonus following a record-breaking profit of AED 22.7 billion—an 18% increase over the prior year.
Environmental record
[edit]
The airline claims to have lower emissions than other airlines because its fleet has an average fuel burn of fewer than 4 liters for every 100 passenger–kilometers.[31] In 2023, the airline announced it would invest $200 million over three years to fund research and development regarding the reduction of fossil fuels in commercial aviation, including investing in the development of alternative fuel and energy solutions.[32]
Business trends
[edit]
The key trends for Emirates are (as of the financial year ending 31 March):[33]
Turnover
(AED b)
Net profit[b]
(AED b)
Passengers
flown (m)
Passenger load
factor (%)[c]
Cargo carried
(000 tonnes)
Number
of A380
Sources
1998
4.0
0.26
3.6
70.0
200
—
1999
4.4
0.31
4.2
74.5
214
—
2000
5.1
0.30
4.7
71.9
269
—
2001
6.3
0.42
5.7
75.1
335
—
2002
7.1
0.46
6.7
74.3
401
—
2003
9.5
0.90
8.5
76.6
525
—
2004
13.1
1.5
10.4
73.4
660
—
2005
17.9
2.4
12.5
74.6
838
—
2006
22.6
2.4
14.4
75.9
1,019
—
2007
29.1
3.0
17.5
76.2
1,156
—
2008
38.8
5.0
21.2
79.8
1,282
—
2009
43.2
0.68
22.7
75.8
1,408
4
2010
43.4
3.5
27.4
78.1
1,580
8
2011
54.2
5.3
31.4
80.0
1,767
15
2012
62.2
1.5
33.9
80.0
1,796
21
2013
73.1
2.2
39.3
79.7
2,086
31
2014
82.6
3.2
44.5
79.4
2,250
47
2015
88.8
4.5
49.2
79.6
2,377
59
2016
85.0
7.1
51.8
76.5
2,509
75
2017
85.0
1.2
56.0
75.1
2,577
94
2018
92.3
2.7
58.4
77.5
2,623
102
[34]
2019
97.9
0.87
58.6
76.8
2,659
109
[35]
2020
91.9
1.0
56.1
78.5
2,389
115
[36]
2021
30.9
−20.2
6.5
44.3
1,873
113
[37]
2022
59.1
−3.9
19.5
58.6
2,139
118
[38]
2023
107
10.5
43.6
79.5
1,849
116
[1]
2024
121
17.2
51.9
79.9
2,176
116
[39]
2025
127
19.0
53.6
78.9
2,338
116
[40]
Branding
[edit]
Emirates logo (in Arabic) painted on one of its Airbus A380-800's enginesA Boeing 777-300ER (painted in the Expo 2020 orange livery) at Sydney Airport
In the 1990s, Emirates launched its first set of commercials all with the slogan "So be good to yourself, Fly Emirates". In 1999, it launched a rare A330-200 commercial with different pictures showing the aircraft painted in the original livery and the livery used from 1999 until 2023, which was launched a few months prior.
Commercials reappeared beginning in 2002 and the airline adopted the slogan "Fly Emirates. Keep Discovering" in 2004. In the 2010s, Emirates utilized multiple slogans in its advertising including "Fly Emirates. Keep Discovering", "Fly Emirates To over Six Continents", and "Hello Tomorrow".[41] Emirates currently uses the slogan "Fly Better".
Emirates introduced a new uniform design in August 2008 for its 16,000 staff, designed by Simon Jersey. The offboard uniform includes the Emirates hat, red kick-pleats in the skirts, more fitted blouses, and the return of red leather shoes and handbags. For the onboard uniform, male and female cabin crew wear service waistcoats in place of the previously worn service jackets and tabards. The male flight attendants wear a chocolate brown suit, featuring pinstripes, with a cream shirt and caramel, honey, and red tie. Both male and female pursers wear this chocolate brown color but with no red featured.[42]
Since its formation in 1985, Emirates aircraft have carried a section of the United Arab Emirates flag on the tail fins, a calligraphy version of the logo in Arabic on the engines, and the "Emirates" logo on the fuselage both in Arabic and English. The color scheme used since 1985 was changed in November 1999, with the first Boeing 777-300.[43] This change included the modification of the logotype, the enlargement and movement of the English logo (the Arabic remaining smaller) towards the front of the aircraft, and a different, flowing flag on the tailfin.[44]
In 2022, Emirates launched two commercials featuring a flight attendant standing on the spire of the Burj Khalifa. The first commercial was about the UAE moving to the UK's Amber list in the wake of the COVID-19 travel restrictions. The second commercial was to promote the Expo 2020 event with an Airbus A380, painted in a special livery, circling the woman. The woman in the videos was a qualified stuntwoman dressed as an Emirates flight attendant.[45]
Sponsorship
[edit]
Infrastructure
[edit]
Emirates Air Line cable cars in London
From 2011 until 2022, Emirates sponsored the Emirates Air Line cable car over the River Thames in East London.[46]
Since 2015, Emirates has sponsored the England-based Spinnaker Tower in Portsmouth on the south coast.[47] The airline had £3.5 million worth of plans to paint the landmark red, but after discussion with the residents of Portsmouth and Southsea, Emirates agreed the tower was to be colored blue and gold, with red lettering of the Emirates sponsor,[48] for the reason that Portsmouth F.C. (the local football team) is colored blue and rival football team Southampton F.C. is colored red. It is now named "Emirates Spinnaker Tower".
Sports
[edit]
Cricket
[edit]
An A380 in a special livery for the 2019 Cricket World Cup
Emirates sponsors Cricket Australia,[49] Lord's Taverners,[50] and Pro Arch Tournament.[51] Its branding also features on international cricket umpires' shirts.[52] Emirates was also an official partner of the International Cricket Council. The deal gives Emirates association with all major ICC tournaments, including the 2011, 2015, and 2019 ICC Cricket World Cups, the Women's Cricket World Cups, ICC Champions Trophy, and ICC World Twenty20.[53]
Emirates is the Twenty20 shirt sponsor of Durham County Cricket Club and holds the naming rights to the Riverside Ground, now known as Emirates Riverside, as well as the naming rights to the Emirates Old Trafford Cricket Ground, and is the shirt sponsor of Lancashire County Cricket Club. Emirates was also the major sponsor of the Kings XI Punjab (seasons two-four) and Deccan Chargers (season five), teams of the Indian Premier League, the largest domestic cricket tournament in the world.
Football
[edit]
The Emirates Stadium in London, home ground of Arsenal F.C.
Emirates was a sponsor of FIFA and the FIFA World Cup, but stopped its sponsorship in early 2015 because of allegations of corruption and bribery within FIFA, as well as FIFA's controversial decision to award the 2022 FIFA World Cup to Qatar.[54]
Emirates was the primary shirt sponsor of Chelsea from August 2001 until May 2005.[55] Since the 2006–07 season, it has been the primary shirt sponsor of Arsenal (2006 to 2028, including Arsenal's home ground Emirates Stadium),[56] AC Milan since the 2010–11 season, Real Madrid since the 2013–14 season, Benfica since the 2015–16 season,[57] Olympique Lyonnais since the 2020–21 season,[58] and Étoile du Sahel since the 2023–24 season.[59] It was also the primary shirt sponsor of the New York Cosmos. Emirates is also the title sponsor of the FA Cup and Emirates Cup. It was also the primary shirt sponsor of Paris Saint-Germain (until May 2019), and Hamburger SV until June 2020.
In August 2009, the Scottish Junior Football Association announced that Emirates would sponsor its Scottish Cup competition.[60] Emirates is the sponsor of Asian Football Confederation travel and play, in the AFC Champions League and AFF Suzuki Cup. It also sponsors FC Dallas in Major League Soccer.
Football clubs currently sponsored by Emirates
Arsenal
Arsenal WFC
Lyon
AC Milan
AC Milan WFC
Real Madrid
Real Madrid B
Real Madrid W
Benfica
Benfica B
Benfica under-19
Étoile du Sahel
FC Dallas
Rugby
[edit]
Emirates has sponsored the Super League Rugby League team, the Warrington Wolves between 2013 and 2017. The multi-year sponsorship cost has been touted as around £300,000 annually.[61]
It is also the main sponsor of USA Rugby[62] and the World Rugby panel of international referees.[62] Since 2015, Emirates has sponsored the South African Super Rugby team, the Lions and has the naming rights of the team and the Ellis Park rugby stadium.
It also sponsors the Rugby World Cup since 2007 and the Women's Rugby World Cup starting in 2025.
Basketball
[edit]
On 23 September 2019, Emirates partnered with Beirut Basketball Club to sponsor their 2019–2020 season; the deal included branding opportunities during televised matches, social media activation rights, and game ticket allocations.[63] The season was later canceled amidst the COVID-19 pandemic. Emirates later signed a multi-year sponsorship with the club in September 2023, becoming its official airline and jersey sponsor for the next three seasons.[64]
On 8 February 2024, Emirates signed a multi-year partnership with the National Basketball Association (NBA) to become the official airline of the league. This deal also included getting the naming rights for the NBA Cup, becoming the Emirates NBA Cup starting in the 2024 season. Additionally, an Emirates patch would be added to NBA referee jerseys.[65]
Other sports
[edit]
Horse racing - Emirates sponsors the Dubai International Racing Carnival. It sponsored the Australian Turf Club's Autumn and Spring Carnival until 2011, and the Melbourne Cup Carnival from 2003 until 2017.[66][67] It is also a regular sponsor of another equestrian sport, showjumping, notably at events in Dubai with the CSI5* Emirates Airline Dubai Grand Prix, and with the Longines Masters series, which currently runs CSI5* competitions in Hong Kong, Paris, and New York (formerly held in Los Angeles).
Tennis - It sponsors all four major tennis tournaments: the Australian, French and US Opens, and Wimbledon (since 2024). Since the 2012 season, Emirates also sponsored the US Open Series, a six-week summer tennis season leading up to the US Open. Its sponsorship was to run until 2019.[68]
Formula One (F1) - It was the sponsor of the British F1 team McLaren in the 2006 season. It was also the official airline sponsor of Formula One from the 2013 season until the 2022 season. It was outbid by rival Qatar Airways for the 2023 season.[69]
Australian football - Emirates sponsors Collingwood Football Club in the Australian Football League.
Baseball - Since the 2016 season, Emirates is the official airline of the Los Angeles Dodgers of Major League Baseball.
Cycling - Since 2017, Emirates has been the sponsor of the UAE Team Emirates (former Team Lampre-Mérida), which is a UCI World Tour Cycling Team. Being a World Tour, the team obtains automatic entry to the Tour de France, Giro d'Italia, and Vuelta a Espana, as well as all the major one-day races.
Sailing - Emirates is the primary sponsor of the Emirates Team New Zealand, winners of the 35th America's Cup in sailing.
Spokesperson
[edit]
In 2015, Jennifer Aniston starred in two commercials for the airline.[70][71] Since 2023, Penélope Cruz has been the brand ambassador for Emirates.[72]
Expo 2020
[edit]
Emirates became one of the official premier partners of the Expo 2020 event hosted by Dubai. To commemorate the event, Emirates unveiled a special livery in three colors (orange, green, and blue) to represent the three themes of the event, namely, Opportunity, Sustainability, and Mobility. One of its A380s was painted in a blue, nose-to-tail livery that said, "Join The Making of a New World". The sponsorship lasted from 1 October 2021 till the event's closure on 31 March 2022.
Network
[edit]
Main article: List of Emirates destinations
A Boeing 777-200LR taking off from Los Angeles (LAX), one of the airline's longest nonstop flightsA6-EVS, the final Airbus A380 produced
As of August 2024, Emirates operates over 3,000 flights every week across its network of 137 destinations in 77 countries across six continents from its hub in Dubai.[73] On 21 November 2024, Emirates added a 5th weekly flight to its Dubai-Antananarivo route, commencing on 13 December 2024 for a duration of 4 weeks, to cater for the surge in holidaymakers during the year-end festive season. The move saw an increase in capacity for the number of seats to Seychelles and Madagascar.[74]
On 10 October 2024, it was reported that Emirates had relaunched direct flights to Adelaide Airport beginning 28 October 2024. The flight resumption to Adelaide was a fourth option for travelers to the United Kingdom or Europe after Malaysia Airlines, Singapore Airlines and Qatar Airways.[75]
In March 2025, Emirates announced plans to expand its Asian network by introducing flights to three new destinations: Shenzhen in China, Da Nang in Vietnam, and Siem Reap in Cambodia. This expansion marks Emirates' fourth gateway into the Chinese mainland and its third into Vietnam. With these additions, the Dubai-based airline will now serve 49 destinations across Asia and the Pacific. This move aims to enhance connectivity and cater to the growing demand for travel in these regions.[76][77]
Alliance
[edit]
Emirates has partnerships with other airlines, but is not a member of any of the three global airline alliances – Oneworld, SkyTeam, or Star Alliance. In 2000, the airline briefly considered joining Star Alliance, but opted to remain independent.[78] The reasoning for this was later revealed by the senior vice president of the airline's commercial operations worldwide: "Your ability to react in the marketplace is hindered because you need a consensus from your alliance partners".[79]
Codeshare agreements
[edit]
Emirates codeshares with the following airlines:[80]
Aegean Airlines[81]
Air Canada[82]
Air Mauritius
Air Seychelles[83]
airBaltic[84]
Airlink
Avianca
Azul Brazilian Airlines[85]
Bangkok Airways
Batik Air[86]
Batik Air Malaysia[87]
Caribbean Airlines[88]
China Southern Airlines[89]
Condor[90]
Copa Airlines
flydubai[91]
Garuda Indonesia[92]
Gol Linhas Aéreas Inteligentes
Gulf Air
Icelandair[93]
ITA Airways[94]
Japan Airlines
Jetstar
Korean Air
LATAM Brasil
Qantas
Renfe (railway)[95]
Royal Air Maroc[96]
S7 Airlines[97]
Swedish Railways (railway)[98]
SNCF (railway)
SpiceJet[99][100]
TAP Air Portugal
Thai Airways International
Trenitalia (railway)[101]
Tunisair
Uganda Airlines
United Airlines[102]
WestJet
Interline agreements
[edit]
Emirates have Interline agreements with the following airlines:
Aer Lingus[103]
Air Algérie[103]
Air Burkina[104]
Air Caledonie[103]
Air China[105]
Air Peace[106]
Air Tahiti Nui[107]
All Nippon Airways[103]
Aurigny[103]
Biman Bangladesh Airlines[103]
China Airlines[107]
Condor[108]
Corsair International[107]
DAT[103]
Deutsche Bahn (railway) [109]
Etihad Airways[110]
Fiji Airways[107]
flydubai[111]
Japan Transocean Air[103]
Kam Air[103]
KTX (railway)[112]
Kuwait Airways[113]
Lao Airlines[114]
LATAM Ecuador[103]
Loganair[115]
Maldivian[116]
Mandarin Airlines[103]
Mauritania Airlines[103]
Myanmar Airways International[103]
Nepal Airlines[103]
Philippine Airlines[117]
Royal Brunei Airlines[118]
Singapore Airlines[103]
Sun Express[103]
SriLankan Airlines[119]
Sky Express[120]
Starlux Airlines[103]
Swiss International Air Lines[121]
Swiss Railways (railway)[122]
Turkish Airlines[123]
Divisions
[edit]
Emirates Executive
[edit]
Emirates Executive was launched in 2013 for corporate and private charters. It operates a single Airbus ACJ319 business jet,[124] accommodating 19 people.[125] It features a mix of private suites and seating, a lounge, a dining area, and bathrooms with full-height showers.[126]
Emirates SkyCargo
[edit]
An Emirates SkyCargo Boeing 777F arriving at Heathrow Airport
Emirates SkyCargo is the cargo division of Emirates. It began operations in October 1985, the same year Emirates was formed, and launched its aircraft services in 2001 with a Boeing 747 Freighter. It serves 10 exclusive cargo destinations, besides others in common with the Emirates passenger network.[127] During the 2020 pandemic, SkyCargo also began to operate 777-300ER and A380 passenger aircraft as preighters to expand their total cargo capacity.[128] In 2022, Emirates ordered 5 more Boeing 777 freighters, up from their 11 at the time.[129]
Fleet
[edit]
Main article: Emirates fleet
An Airbus A380 at Perth AirportA Boeing 777-300ER at Hamburg Airport
As of January 2026, Emirates operates a fleet of 260 passenger aircraft and 11 cargo aircraft operated by Emirates SkyCargo.[1] Emirates currently has 116 Airbus A380s and 129 Boeing 777s, including 10 777-200LRs and 119 777-300ERs, making them the largest operator of both types.[130] The airline also has 16 Airbus A350-900s, and one Airbus A319 as an executive jet (this is painted in a plain white livery). Emirates has had no narrow-body aircraft in its mainline fleet since 1995.
In July 2014, Emirates finalized an order for 150 Boeing 777X aircraft, consisting of 35 777-8s and 115 777-9s,[131] and was expected to become the launch operator for the 777X in mid 2020.[132] In November 2017, it signed a commitment for 40 787-10s,[133] but by early 2019, it was considering cancelling this order because engine margins were insufficient for the hot Dubai weather, in favour of the Airbus A350.[134]
In February 2019, Emirates signed a memorandum of understanding with Airbus for 40 A330-900s and 30 A350-900s, while reducing its total A350 order to eight[135] (with the last one to be delivered in 2022)[136] after which Airbus planned to permanently cease production of the A380. Emirates received the final A380 (registration A6-EVS) built by Airbus on 16 December 2021. It was the 123rd A380 to join the fleet. The delivery officially marked the end of the Airbus A380 production 14 years after the first delivery to Singapore Airlines in 2007.[137]
In November 2019, Emirates announced an order of 50 A350-900s worth US$16 billion that superseded the February memorandum of understanding.[138] Also in November 2019, Emirates placed an order for 30 Boeing 787-9 Dreamliners for a value of US$8.8 billion, while reducing its order of 777Xs from 150 to 126.[139]
In December 2019, Emirates clarified that 11 of its 777X orders were subject to reconfirmation, but the overall number of orders had not been reduced.[140] Being the largest operator of the A380, Emirates maintains its fleet via the MRO subsidiary of Safran, OEMServices.[141]
On 13 November 2023, at the Dubai Airshow, Emirates finalized an order of 90 777X aircraft worth US$52 Billion, including 50 Boeing 777-9 aircraft and 35 Boeing 777-8 aircraft. This brings the total Boeing 777X backlog to 205 aircraft. Another 5 Boeing 787 Dreamliners were ordered, growing Emirates' 787 backlog to 35 – while converting 30 787-9s to 20 787-8 and 10 787-10 aircraft.[142]
On 16 November 2023, also at the Dubai Airshow, Emirates ordered an additional 15 Airbus A350-900s worth US$6 billion, bringing the total of A350-900s ordered by Emirates to 65.[143] The first A350-900 was delivered on November 25, 2024.[144] A350 services began on 4 January 2025, with an inaugural flight to Edinburgh.
On 18 April 2025, it was announced that Emirates would be receiving Airbus A350-900 outfitted with seating for ultra long haul flights, capable of flying over 15 hours non-stop with a range of over 14,000 km (8,699 mi; 7,559 nmi). Adelaide will be the first city served, replacing the current Boeing 777-200LR aircraft serving the city.[145]
On 19 November 2025, at the Dubai Airshow 2025, Emirates announced a top-up order for 8 additional A350-900 aircraft worth US$3.4 billion, bringing the total Emirates A350-900 order to 73 with 13 already delivered at the time.[3]
Livery
[edit]
First livery (1985–1999)
[edit]
A now-retired Airbus A300-600R painted in the airline's first livery
The first livery of Emirates, created by Negus & Negus, was similar to the second livery, except that the company name "Emirates" was written in a different font; it was relatively smaller, located on the top of the windows; and it was followed by the company name in Arabic. All aircraft wearing the first-generation livery were either repainted or retired. This livery was retired by 2005 as the last aircraft with the first generation livery (an Airbus A310-300) was repainted to the second generation livery.
Second livery (1999–2023)
[edit]
A Boeing 777-300ER painted in the airline's second livery
The second Emirates livery, which featured a UAE flag on the vertical stabilizer and a white fuselage, with the golden word "Emirates" painted on the upper fuselage, was introduced in November 1999 on the Boeing 777-300 and the Airbus A330-200, as well as all other aircraft that were delivered from November 1999 onward. The livery rolled out shortly after in 2000 on the rest of the Emirates fleet, and Emirates repainted all aircraft to this livery by 2005. The second Emirates livery also kept the Arabic company name, but the font size was smaller than the one from the first Emirates livery. The Emirates logo in Arabic is painted gold on all engines. The livery was updated in 2005 when the red word "Emirates" was introduced and painted on the belly of the fuselage.
Current livery (2023–present)
[edit]
An Airbus A380 painted in the current livery
On 16 March 2023, Emirates revealed its new livery. The livery features a more dynamic, flowing design of the UAE flag on the tailfin with a 3D effect. The wingtips are now painted red, displaying the Emirates logo in white Arabic calligraphy. Passengers with window seats can see the UAE flag colors painted on the inside of the wingtips, facing the fuselage.[146]
The airline's Airbus A350s will also include the updated UAE flag on the inner side of the winglets.
Services
[edit]
Old First class private suites on an Emirates A380Emirates' new business class seat on Boeing 777Emirates' old 10-abreast economy class cabinThe old shower spa on an Emirates A380, available to first class passengers onlyEmirates' old business class cabinThe old on-board bar on one of Emirates' A380s
Cabin
[edit]
First class
The two types of first class seating are the fully enclosed suite with a floor-to-ceiling door and a private suite with doors that close but do not extend to the ceiling. Both suites come complete with closing doors to ensure privacy, a minibar, a coat rack, and storage. They also feature the ICE in-flight entertainment system on a 23-inch-wide (58 cm) LCD screen in the private suites and a 32-inch-wide (81 cm) on the fully enclosed suite. The seat converts into a 2-metre-long (79 in) fully flat bed. Private suites are available on three-class and four-class Airbus A380-800 and three-class Boeing 777-300ER aircraft.[147] The fully enclosed suites are available only on newly delivered Boeing 777-300ER aircraft.[148]
On its newly delivered Airbus A380-800, first class features private suites,[149] two shower-equipped lavatories and a spa,[150] and access to the first/business class bar area and lounge.[151] Premium class seating is located on the entire upper deck of the aircraft.
Emirates introduced a new first-class cabin for its Boeing 777-300ER fleet on 12 November 2017[152] and first flights to Brussels and Geneva on 1 December 2017. The new first-class cabin is configured with six suites on a 1-1-1 layout. Both of the middle suites are equipped with three virtual windows, which are high-definition LCD screens that relay real-time images using HD cameras on either side of the aircraft. Amenities include two minibars placed on either side of the entertainment screen, a 13-inch tablet with a front camera to communicate with the cabin crew and to order room service, and a panel to control the lighting and temperature inside the suite. Emirates has also introduced a new seat in collaboration with Mercedes-Benz, which features a new zero-gravity position.[153][154] The suites are expected to resemble "a private bedroom on a luxury yacht".[155]
Business class
Business class on Boeing 777-200LRs and Boeing 777-300ERs feature seats with a 1.5-metre-long (60 in) pitch that reclines to 2-metre-long (79 in), angled lie-flat beds.[156] Amenities include a massage function, privacy partition, winged headrest with six-way movement, two individual reading lights, and an overhead light per seat; in-seat power supply, USB ports, and an RCA socket for laptop connection; and over 600 channels of entertainment on the ICE system, shown on a 23 in-wide (58 cm) HD TV screen.[157]
On Airbus A380-800 aircraft,[158] the seats recline to form a fully flat bed and are equipped with personal minibars. The unique staggered layout makes half of the business-class seats on Emirates A380[159] 23 cm (9 in) shorter than the others, at only 1.8 m (70 in) long.[160] Business class passengers also have access to an on-board bar at the rear of the aircraft.[156][161]
Premium economy class
In December 2020, it was announced that Emirates' new Premium economy cabin would be equipped with Recaro PL3530 seats which were designed exclusively for the airline.[162]
The seats offer a pitch of up to 40 in (101 cm), a recline of 8 in (20 cm) and measure 19.5 in (49 cm) wide. All seats are equipped with a 13.3 in (33 cm) entertainment screen using the Emirates ICE system.[163]
Currently, 22 Airbus A380 aircraft in the Emirates fleet have the new premium economy class cabin. These seats are also set to be retrofitted on the airline's older Boeing 777-300ERs and Airbus A380s as part of a retrofit program of US$2 billion that began at the end of 2022; by the end of the program, 67 Airbus A380s and 53 Boeing 777s will be fitted with premium economy.[164][165]
Economy class
Emirates economy class offers a 79–81-centimetre-long (31–32 in) seat pitch on Airbus aircraft and 86 cm (34 in) on Boeing aircraft, with standard seat width (except on the Boeing 777 fleet). Emirates has 10 seats per row on its Boeing 777 fleet. The seat features adjustable headrests, a 3000-channel ICE system, and in-seat laptop power outlets on newer aircraft and laptop recharging facilities in galleys in older aircraft. Additional recline is available on A380 economy-class seats.[166][167][168]
Catering
[edit]
An appetizer served in business class on EmiratesAn on-board meal served in economy class
Catering on Emirates flights from Dubai International is provided by Emirates Flight Catering, which operates one of the largest airline catering facilities in the world.[169] Emirates also offers special meal options, in all classes, based on age, dietary restrictions and preference, and religious observance. Special meals must be ordered in advance at least 24 hours before the flight departure time. All meals are prepared according to Halal dietary guidelines.[170] In June 2018, Emirates signed a $40 million joint venture with Oakland-based Crop One Holdings, to build and maintain the world's largest hydroponic growing facility. It would provide daily yields of roughly 3 tons of leafy greens per day to all flights, with a near 150,000-square-foot (14,000 m2) indoor, vertical farm.[171]
In-flight entertainment system (IFE)
[edit]
Emirates became one of the first airlines in the world to introduce a personal entertainment system on commercial aircraft in 1992, with Virgin Atlantic introducing a similar system throughout all cabins of its aircraft.[172] All three classes feature a personal IFE system in the Emirates aircraft. There are two types of entertainment systems in Emirates: ICE and ICE Digital Widescreen.
In 2012, Emirates introduced larger high-definition IFE screens in all classes. The new IFE is the first to be fully high definition, and in economy, the screens are the largest offered by any airline. The new IFE will only be installed on the Airbus A380 fleet and the newly delivered Boeing 777s.[173]
In-flight entertainment system (ICE)
[edit]
An Emirates economy class seat equipped with the ICE (information, communication, entertainment) in-flight entertainment system
ICE (information, communication, entertainment) is the in-flight entertainment system operated by Emirates.
Introduced in 2003, ICE is available on all new aircraft and now features 4,000 channels (on most flights) for all passengers.[174] ICE is found on the airline's Airbus A350-900, Airbus A380-800, Boeing 777-200LR, and Boeing 777-300ER.[175]
In July 2007, Emirates introduced ICE Digital Widescreen, an updated version of ICE. It offered over 1200 channels of selected entertainment to all passengers. ICE Digital Widescreen is available on all Emirates aircraft.[176]
In 2015, Emirates upgraded ICE to the new eX3 version, which included new upgrades that improved the passenger experience, such as a handset with more controls, larger screens, new sockets, some 3,500 channels of movies, TV shows, music, and games on-demand and in multiple languages, new ICE features, such as a Voyager app, Bluetooth audio, and personal video playback. This is fitted on all B777 and A380 aircraft delivered after 2009.[177][178] The redesigned version, based on Thales's AVANT Up, was introduced in 2025 with its first A350 delivery.[179]
According to Emirates, ICE has received more awards than any other airline in the world for inflight entertainment.[180]
Information
The system is based on the 3000i system from Panasonic Avionics Corporation. ICE provides passengers with a direct data link to BBC News. ICE is the first IFE system to be connected directly to automatic news updates. This is complemented by ICE's Airshow moving-map software from Rockwell Collins. Exterior cameras located on the aircraft can be viewed by any passenger through the IFE system during takeoff, cruise, and landing. Emirates was also one of the first airlines to introduce a high-speed, in-flight internet service along with Singapore Airlines, by installing the Inmarsat's satellite system and became the second airline in the world to offer live international television broadcasts using the same system.[181]
Communication
ICE has a link to an in-flight email server, which allows passengers to access, send, or receive emails for US$1 per message.[182] ICE also supports a seat-to-seat chat service. In November 2006, the airline signed a deal with mobile communications firm AeroMobile to allow in-flight use of mobile phones to call or text people on the ground. The service was first introduced in March 2008.[183]
Entertainment
The ICE system includes movies, music, and video games. ICE offers over 600 on-demand movie titles, over 2000 video on demand and prerecorded television channels, over 1000 hours of music, and over 100 video game titles. ICE can be accessed in more than 40 languages, including English, French, German, Russian, Spanish, Arabic, Chinese, Hindi, Urdu, Persian, Korean, Tamil, Thai, Dutch, Swedish, Italian, and Japanese.[184] Since 2003, all entertainment options are available on demand to all classes with options to pause, forward, and rewind them.
Emirates began to offer docking capability for Apple Inc.'s iPod portable music and video player in mid 2007. This enabled the device's battery to be charged and integrated with ICE, which could then play music, television shows, or movies stored on the iPod and function as a control system. This feature was removed from Emirates aircraft starting in the late 2010s due to the iPod being discontinued.[185]
Business model
[edit]
Emirates aircraft parked at Dubai International Airport
Main article: Emirates business model
Established network carriers in Europe and Australia, such as Air France-KLM, British Airways, Lufthansa, and Qantas, see Emirates' strategic decision to reposition itself as a global carrier as a major threat because it enables travelers to bypass traditional airline hubs such as London-Heathrow, Paris-CDG, and Frankfurt on their way between Europe/North America and Asia/Australia by changing flights in Dubai instead. These carriers also find it difficult to deal with the growing competitive threat Emirates poses to their business because of their much higher cost base.[186][187] Some of these carriers, notably Air France and Qantas, have accused Emirates of receiving hidden state subsidies and maintaining too close of a relationship with Dubai's airport authority and its aviation authority, both of which are also wholly state-owned entities that share the same government owner with the airline. Qantas' chairman claimed that Emirates can reduce its borrowing costs below market rates by taking advantage of its government shareholders' sovereign borrower status.[23] Emirates' president disagrees and has also referred to United States airlines bankruptcy protection as being a tangible form of state assistance. The airline makes regular profits.[188] In 2016, American Airlines, Delta Air Lines, and United Airlines made similar claims, as well as stating that Emirates violates Open Skies, but these conflicts were resolved in May 2018.[189][190]
In May 2010, Emirates executives denied claims that the carrier does not pay taxes and receives substantial financial assistance from the Dubai government. They claimed that the airline received $80m in cash in the 25 years since the airline was established and this was substantially lower than what other national carriers had received. Maurice Flanagan also claimed that Emirates incurred social costs of around $600m in 2009, and this included municipal taxes to the city of Dubai. The airline also paid a dividend of AED 956m (US$260m) in 2010, compared to AED2.9bn ($793m) in 2009, and each year the Government has received at least $100m in dividends.[191] Emirates also faces competition from other Middle Eastern airlines, mainly Qatar Airways and Abu Dhabi–based Etihad Airways.[192]
Sustainability
[edit]
In its efforts to reduce carbon emissions, the Emirates started exploring the use of sustainable aviation fuel (SAF) for its fleet since 2017. The airline has partnered with the world's leading biodiesel producers such as Neste, a Finnish producer of sustainable aviation fuel, as well as Shell Aviation. In January 2023, the airline conducted a successful demonstration flight of a Boeing 777-300ER using 100 percent SAF in one of its two engines. In November of the same year, Emirates conducted another demonstration flight of an Airbus A380 using 100 percent SAF in one of the airplane's four engines.[193][194] Following successful tests, Emirates operated its first commercial flight using SAF blend on October 24, 2023, on Emirates flight EK 412 from Dubai to Sydney, Australia using an Airbus A380.[195]
Currently, the airline has suppliers set up to supply its flights with SAF in several airports around the world including Paris, Lyon, Oslo, Amsterdam, London, Singapore and its home base in Dubai.[196][197][198][199][200][201][202][203][204]
Accidents and incidents
[edit]
Emirates has experienced several aircraft incidents (none with passenger or crew fatalities).
On 9 April 2004, Emirates Flight 764, an Airbus A340-300 operating from Johannesburg to Dubai, sustained serious damage during takeoff when it overran runway 03L, striking runway 21R approach lights, causing four tires to burst, which threw debris into various parts of the aircraft, ultimately damaging the flap drive mechanism. This rendered the flaps immovable in the takeoff position. The aircraft returned for an emergency landing during which the normal braking system failed as a result of the damage. The aircraft was brought to a stop only 250 m (820 ft) from the end of the 3,400-metre (11,200 ft) runway using reverse thrust and the alternative braking system.[205][206] In their report, South African investigators found that the captain had used a wrong take-off technique, and criticized Emirates' training and rostering practices.[207]
On 20 March 2009, Emirates Flight 407, an Airbus A340-500 registered A6-ERG en route from Melbourne to Dubai, failed to take off properly at Melbourne Airport, hitting several structures at the end of the runway before eventually climbing enough to return to the airport for a safe landing. There were no injuries, but the incident was severe enough to be classified as an accident by the Australian Transport Safety Bureau.[208]
On 3 August 2016, Emirates Flight 521, a Boeing 777-300 registered A6-EMW and arriving from Trivandrum International Airport crash-landed and caught fire at Dubai International Airport at 12:44 pm local time. All 282 passengers and 18 crew on board survived the impact with 32 injuries (4 seriously) reported. However, an airport firefighter died fighting the blaze. The aircraft was destroyed by the fire.[209] Flight 521 was the first hull loss in the history of Emirates.
On 14 April 2020, an Emirates Boeing 777-300ER registered A6-EBR was struck by a British Airways Airbus A350-1000 (G-XWBA) on the ground while the A350 was pushing back from the gate for departure. No casualties were reported, however, the horizontal stabilizers on both aircraft were damaged as a result of the collision.
On 20 December 2021, Emirates Flight 231, a Boeing 777-300ER registered as A6-EQI, departing Dubai International Airport towards Washington Dulles, nearly overran the runway during takeoff, flying at only 75 ft (23 m) over houses located near the airport.[citation needed][210][211] The aircraft was not damaged and there were no injuries.[212] The incident remains under investigation.[213][214]
On 1 July 2022, Emirates Flight 430, an Airbus A380-842 registered as A6-EVK departed Dubai International Airport towards Brisbane Airport. During the cruise, one of the aircraft's 22 tires experienced a rupture, which caused damage to a portion of the aerodynamic fairing. The plane landed safely in Brisbane and there were no fatalities.[215]
On 27 March 2024, an Airbus A380 suffered serious damage after it was hit by an emergency vehicle on the tarmac of Moscow Domodedovo International Airport.[216]
On 28 March 2024, an Emirates Boeing 777 narrowly avoided a collision with an Ethiopian Airlines Boeing 737 MAX over Somaliland.[217]
On 20 May 2024, Emirates Flight 508, a Boeing 777-300ER, suffered a bird strike before landing at Mumbai.[218] While there were no injuries among passengers and crew, the plane suffered substantial damage and at least 36 flamingos were killed in the strike while the plane was flying over the Ghatkopar suburban region of Mumbai. An alternative aircraft was arranged for the return flight, and the plane was later repaired and put back into service.[219]
On 15 June 2024, Emirates Flight 262, an Airbus A380-861 registered as A6-EUL aborted the takeoff from runway 09L at São Paulo/Guarulhos International Airport, SP (GRU) after an engine on the left side surged while the flight crew applied takeoff thrust.[220]
On 25 September 2024, Emirates Flight 547, a Boeing 777-300ER operating from Chennai International Airport to Dubai International Airport, began to emanate smoke when the refueling process was underway. Fire trucks were quickly rushed to the aircraft to extinguish the smoke. All passengers who were boarding were made to disembark the aircraft. The Dubai-bound flight was eventually delayed to 12:15 AM the next day.[221]
On October 20, 2025, Emirates SkyCargo Flight 9788 operated by Air ACT suffered a runway excursion at Hong Kong International Airport, which then led to a collision with a ground vehicle. All 4 onboard the plane survived. 2 people on the ground were killed.
Controversies
[edit]
See also: Human rights in the United Arab Emirates
Emirates has received criticism for their treatment of staff, which Emirates has disputed and is declining year over year.[222] On September 23, 2016, an Italian man sued the airline after being squashed by an obese man for 9 hours.[223] In 2019, an Australian woman filed an unsuccessful lawsuit against Emirates for not providing her water, leading her to collapse during a long-haul flight.[224]
In August 2022, Emirates suspended its flights to Nigeria[225] after it got into a dispute with the government of Nigeria over the repatriation of an undisclosed amount of money from the country. The dispute has since been resolved and in June 2024, the airline resumed its regular flights to the West African nation.[226] Emirates has been sued twice in 2023 for deceptive advertising, once by a New Zealand male passenger and again two months later by a British energy trader.[227][228] The New Zealand case was awarded in favor of the passenger, and the British case is ongoing.[229][228][227]
In August 2023, a Pakistani man sued Emirates for PKR 5,000,000 claiming that the airline's service was extremely poor and below international standards.[230] On June 13, 2024, the United States government fined Emirates for $1.8 million for operating flights carrying JetBlue Airways' designator code below 32,000 feet (9,800 m) over prohibited airspace in Iraq.[231] On November 25, 2024, a Ghanaian businessman, Djanie Kotey filed a lawsuit against Emirates, but was dismissed.[232] On December 6, 2024, Emirates was sued by TAF Africas CEO Jake Epelle for NGN 150 million over human rights violations.[233]
Emirates is one of the few foreign airlines still serving Russia after major carriers pulled out of the country amid sweeping sanctions over the Ukraine war, leading to criticism as a result.[234][235]
See also
[edit]
United Arab Emirates portal
Companies portal
Aviation portal
Etihad Airways
Dubai International Airport
Emirates Flight Training Academy
List of airlines of the United Arab Emirates
List of airports in the United Arab Emirates
Notes
[edit]
A Emirates moved its operations to its dedicated Terminal 3 at Dubai International Airport on 14 October 2008.
B The number of destinations does not include cargo-only destinations.
C The Emirates Group does not publish figures separately for Emirates SkyCargo or Emirates, both companies' financial results are aggregated.
^Arabic: طَيَران الإمارات DMG: Ṭayarāan Al-Imārāt
^"Profit attributable to the Owner"
^"seat factor"
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Bibliography
[edit]
The Economist, 2005/6. London, UK: The Economist Newspaper Ltd. (The Economist online)
Financial Times, 29 October 2005. London, UK: UK Edition. (Financial Times online)
Financial Times, 19 July 2006. London, UK: UK Edition. (Financial Times online)
The Sunday Times, 23 July 2006. London, UK. (The Sunday Times online)
Flight International, 25–31 July 2006. Sutton, UK: Reed Business Information Ltd. (Flight International online)
Further reading
[edit]
"Emirates – 25 Years of Excellence: Building a global network". Airliner World. Stamford, UK: Key Publishing: 28–37. October 2010. ISSN 1465-6337. (Airliner World online)
External links
[edit]
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About Atlantis, The Palm
Luxury hotel resort in Dubai
Atlantis, The Palm
Interactive map of the Atlantis, The Palm area
Hotel chain
Atlantis, The Palm
General information
Location
Jumeirah Palm, Dubai
Construction started
2006[1]
Opening
September 24, 2008 (2008-09-24)
Management
Kerzner International Resorts
Height
93.0 m (305.1 ft)
Technical details
Floor count
22
Design and construction
Developer
Kerzner International Resorts
Other information
Number of rooms
1,544[2]
Number of suites
Suites (Regal, Terrace, Executive)
Super Suites (Royal Bridge, Grand Atlantis, Underwater, Presidential)
Website
www.atlantis.com/dubai/atlantis-the-palm
[3][4][5]
Atlantis, The Palm is a luxury hotel resort located at the apex of the Palm Jumeirah in the United Arab Emirates. It was the first resort to be built on the island and is themed on the myth of Atlantis[6] but includes distinct Arabian elements. The resort opened on September 24, 2008 as a joint venture between Kerzner International Holdings Limited and Istithmar World.[7]
Hotel
[edit]
The 1,544 room nautically themed resort has two accommodation wings, consisting of the East and the West Tower. It is complemented by the Aquaventure water park and the Lost Chambers Aquarium, home to over 65,000 marine animals. Atlantis, The Palm is also known as the culinary destination in the region where guests can take their pick from a collection of 35 world-renowned restaurants including Bread Street Kitchen & Bar, Street Pizza, Hakkasan, Nobu, En Fuego, Seafire Steakhouse & Bar and the award-winning underwater restaurant, Ossiano.[8]
Underwater rooms
[edit]
The Poseidon and Neptune Underwater Suites at Atlantis The Palm are two of only a tiny handful of underwater hotel rooms around the world, and regularly appear in lists of the world's most unique accommodation.
Measuring 165 m2 (1,780 sq ft) in total, the upper, entrance floor is at ground level while the master bedroom and en-suite bathroom are submerged. The almost floor to ceiling windows in both the bedroom and bathroom face out on to the resort's Ambassador Lagoon, home to a multitude of exotic sea creatures.[9] The floor-to-ceiling windows includes 65,000 marine animal aquarium in Dubai and will be amazed as sharks, rays and fish glide right past your bed.[10]
Development
[edit]
Atlantis The Palm, opened on 24 September 2008 as a joint venture between Kerzner International Holdings Limited and Istithmar World. In April 2012, Istithmar World acquired Kerzner's 50-percent stake in the property for US$250 million. The property continues to be managed by Kerzner International Resorts. The conceptual design architects were Northpoint-South Africa. The architect of record was design firm Wimberly, Allison, Tong and Goo (WATG) an international firm specializing in Luxury Hotels. The principal contract for the project was awarded to Laing O'Rourke,[11] a multinational construction firm based in United Kingdom. Laing O'Rourke was responsible for the design and construction phases of the 23-story hotel and water park.
Launch
[edit]
The hotel was officially opened on 24 September 2008.[12]
Days before the opening ceremony, the hotel's grand lobby caught fire[13] and became engulfed in flames which caused concern over the hotel's opening. Work was done to repair the damage caused and the hotel opened on time.[14][15]
As part of the opening, a light show of moving images was illuminated onto the hotel. 100,000 fireworks, around seven times the amount that were used for the opening ceremony of the 2008 Beijing Olympics, were let off, lasting 15 minutes. The display of fireworks across the full 5 km (3.1 mi) stretch of The Palm lit up the entire island and Atlantis, The Palm. Custom-made shells shipped in from across the globe created a light spectacle taking off from the 716 firing locations around the island, including 400 balconies at the resort. Display creator Fireworks by Grucci claims the display set a new world record, but records curator Guinness World Records has yet to announce the status.[16] The launch party costed an estimated £15m in total, with Kylie Minogue earning £2m for a 60-minute performance for the hotel's 2,000 guests.[17][18]
Reception
[edit]
The Telegraph gave the hotel a 8/10, commending the underwater theme and facilities available.[19] A 2024 review by The Sunday Times gave the hotel a score of 9/10, complimenting the architecture and appeal to all age groups.[20]
Controversy
[edit]
In October 2007, the hotel received a shipment of 28 bottlenose dolphins from the Solomon Islands, to be used as part of their aquarium exhibit, called Dolphin Bay. The move was decried by several environmental groups, particularly for the fact that the export of dolphins had earlier been banned by the Solomon Islands government (after a similar controversial shipment to Mexico). Hotel managers have said that though the dolphins are being trained to interact with visitors, they will not appear in any sort of show or circus-like performance. They have also stated that the health of the dolphins is paramount; because the bottlenose is not an endangered species, their shipment did not pose a problem. The deal was done with the approval of the United Arab Emirates and Solomon Island governments, through the company Solomon Islands Marine Mammal Education Centre and Exporters Limited (who had overturned the earlier ban in court). The amount of money paid for the dolphins has not been disclosed.[21][22]
The hotel faced controversy in 2010 following the captivity of a whale shark, nicknamed Sammy, in an aquarium exhibit for 18 months.[23] The female juvenile was caught off a coast in Jebel Ali in August 2008 after appearing in distress.[24][25] At the time, whale sharks were listed in appendix 2 of CITES, stipulating that they can "only be held for scientific purposes provided that it does not harm the survival of the species". The captivity sparked outrage among animal rights groups and activists, including PETA and actress Pamela Anderson.[24] Gulf News launched a campaign with thousands of supporters calling for the release of the shark.[26] Atlantis would release a press release, stating:
"After several months of planning, Atlantis, The Palm in Dubai has returned a female whale shark to the waters of the Persian Gulf from where she was rescued. The Atlantis Fish Husbandry Team utilised their experience and skill to save the animal in compliance with all CITIES regulations."
Ali Bin Saqr Al Suwaidi, president and founder of the Emirates Marine Environment Group, another group involved in the campaign, confirmed the shark was set to be released.[23] Scepticism surrounding the release persisted afterwards due to a lack of images being circulated, with Steve Kaiser, vice president of Marine Science and Engineering at Atlantis, denying the claims of Sammy still being held in captivity.[25]
Gallery
[edit]
Aerial view of Atlantis The Palm and nearby artificial islands
Aerial view
Daytime exterior view
Atlantis The Palm at night
Lobby Lounge
Lobby Corridor
Hotel aquarium
Aquaventure Beach
Aquaventure Water Park
Ocean-side aerial view of Atlantis, The Palm
See also
[edit]
Hotels portal
Dubai World
Atlantis The Royal, Dubai
List of hotels in Dubai
Atlantis Paradise Island – similar looking hotel by Sol Kerzner
Atlantis Sanya
Atlantis Resorts
References
[edit]
^
Husain, Shakir (9 October 2006). "Construction of Atlantis resort project set to peak in February". Archived from the original on 7 January 2018. Retrieved 7 January 2018.
^"Hotel Rooms and Suites Atlantis The Palm Dubai". www.atlantisthepalm.com. Archived from the original on 2013-02-15. Retrieved 2013-02-13.
^"Emporis building complex ID 112406". Emporis. Archived from the original on March 7, 2016.
^"Atlantis, The Palm". SkyscraperPage.
^Atlantis, The Palm at Structurae
^http://www.atlantisthepalm.com Archived 2009-05-24 at the Wayback Machine Atlantis
^Ahmed Hussein (November 25, 2008). "Landmark project Atlantis, The Palm officially launched amidst grand ceremony". EstatesDubai. Archived from the original on 27 September 2013. Retrieved 26 March 2013.
^"Atlantis, The Palm: The Resort". Atlantis, The Palm: The Resort. Retrieved 2024-09-12.
^Underwater Hotel Rooms in Dubai
^"Underwater Suite in Dubai". Atlantis.
^"Atlantis, The Palm. Dubai. United Arab Emirates". Archived from the original on 2015-10-02. Retrieved 2021-12-23.
^CW Staff (10 June 2010). "UK giant Laing O'Rourke denies ME withdrawal". Construction Weekly. Archived from the original on 17 June 2010. Retrieved 31 March 2010.
^Cronin, Sean. "Atlantis bosses say fire-hit resort will open on time". Arabian Business.
^"Atlantis fire casts doubt on opening". gulfnews.com. 2 September 2008. Retrieved 2023-03-16.
^http://gulfnews.com/news/gulf/uae/general/atlantis-fireworks-display-seeks-place-in-guinness-book-1.17275 Archived 2014-12-27 at the Wayback Machine Atlantis fireworks display seeks place in Guinness Book of World Records
^Bhatia, Shekhar (21 November 2008). "500 chefs, 4,000 lobsters and Kylie - recession Dubai style". The Guardian. Retrieved 29 December 2020.
^"Wow! Kylie Minogue to be paid £2million for 60-minute set at Dubai hotel opening party". Evening Standard. 11 September 2008. Retrieved 29 December 2020.
^"Atlantis, The Palm Dubai, United Arab Emirates". The Telegraph. 1 April 2019. Archived from the original on 22 February 2024. Retrieved 15 December 2024.
^"Atlantis The Palm hotel review: a Dubai palace with entertainment for the whole family". The Sunday Times. 24 May 2024. Retrieved 15 December 2024.
^28 dolphins on way to Palm hotel Archived October 20, 2008, at the Wayback Machine Gulf News (16 October 2007).
^Wild dolphins adapt to indoor life Archived October 26, 2008, at the Wayback Machine Gulf News (27 October 2007).
^ ab"Sammy the whale shark freed in Dubai". Gulf News. 18 March 2010. Archived from the original on 24 November 2024. Retrieved 15 December 2024.
^ ab"Atlantis frees Sammy the whale shark". Hotelier Middle East. 21 March 2010. Retrieved 15 December 2024.
^ ab"Satellite tag reveals tale of shark Sammy in the wild". Gulf News. 15 June 2010. Retrieved 15 December 2024.
^"Sammy the Whale Shark Sent to Sea". Khaleej Times. 19 March 2010. Retrieved 15 December 2024.
External links
[edit]
Wikimedia Commons has media related to Atlantis The Palm.
We booked this as a surprise for my son's birthday and we nailed it - he loved the thrill of the helicopter ride itself, but also the spectacular views from above. The pilot was very friendly and knowledgeable. We learned so much more about Abu Dhabi than we would have ever done from walking around - and the views from above of the Mosque and of the palaces are unmatched.It is MUST experience in Abu Dhabi.
I recently had the pleasure of taking a helicopter ride with your company, and I wanted to take a moment to share my experience.
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The only suggestion I have for improvement would be [less timing of the ride] However, this did not detract from what was an otherwise fantastic experience.
Overall, I thoroughly enjoyed the ride, and I would highly recommend it to others. Thank you for providing such a memorable experience!
Helicopter Ride and Tours Dubai, Al Warsan Building - near Media Rotana, Ground Floor - Al Thanyah First - Barsha Heights - Dubai - United Arab Emirates
Helicopter Ride and Tours Dubai, Al Warsan Building - near Media Rotana, Ground Floor - Al Thanyah First - Barsha Heights - Dubai - United Arab Emirates
Helicopter Ride and Tours Dubai, Al Warsan Building - near Media Rotana, Ground Floor - Al Thanyah First - Barsha Heights - Dubai - United Arab Emirates
Helicopter Ride and Tours Dubai, Al Warsan Building - near Media Rotana, Ground Floor - Al Thanyah First - Barsha Heights - Dubai - United Arab Emirates
Helicopter Ride and Tours Dubai, Al Warsan Building - near Media Rotana, Ground Floor - Al Thanyah First - Barsha Heights - Dubai - United Arab Emirates
Helicopter Ride and Tours Dubai, Al Warsan Building - near Media Rotana, Ground Floor - Al Thanyah First - Barsha Heights - Dubai - United Arab Emirates
Helicopter Ride and Tours Dubai, Al Warsan Building - near Media Rotana, Ground Floor - Al Thanyah First - Barsha Heights - Dubai - United Arab Emirates
Helicopter Ride and Tours Dubai, Al Warsan Building - near Media Rotana, Ground Floor - Al Thanyah First - Barsha Heights - Dubai - United Arab Emirates
Helicopter Ride and Tours Dubai, Al Warsan Building - near Media Rotana, Ground Floor - Al Thanyah First - Barsha Heights - Dubai - United Arab Emirates
Helicopter Ride and Tours Dubai, Al Warsan Building - near Media Rotana, Ground Floor - Al Thanyah First - Barsha Heights - Dubai - United Arab Emirates