Tourism in Dubai is a major part of the economy of Dubai. Dubai was the third most visited city in the world in 2023 with 17 million international visitors according to Euromonitor International.[1][2] Dubai hosts more than 800 hotels with more than 150,000 rooms.[3][4]
The discovery of oil in 1966 kick-started the development of present Dubai, however Sheikh Hamad bin Maktoum (ruler from 1958 till 1990) realised one day Dubai would run out of oil and started building an economy that would outlast it.[5] A quote commonly attributed to Sheikh Rashid reflected his concern that Dubai's oil, which was discovered in 1966 and which began production in 1969, would run out within a few generations. Sheikh Rashid stated "My grandfather rode a camel, my father rode a camel, I drive a Mercedes, my son drives a Land Rover, his son will drive a Land Rover, but his son will ride a camel".[6] Sheikh Rashid realized early he needed to diversify the emirate of Dubai's economy by building on the city's trading history and therefore he set out to establish Dubai as the region's trade and service hub. By 1979, he was successful in establishing the Jebel Ali Port, which became the logical shipping centre for the entire United Arab Emirates and the world's largest man-made port. He also upgraded Dubai International Airport and built the Dubai World Trade Centre, which was then the tallest building in the Middle East. By the end of the 1970s, the stage was set for the diversification of Dubai's economy away from oil and into other areas such as tourism.[7]
In 1989 the Dubai Commerce and Tourism Promotion Board was established, to promote Dubai as a luxury destination for the up-tier market and influential business sectors. In January 1997, it was replaced with the Department of Tourism and Commerce Marketing (DTCM).[8]
In May 2013, the government of Dubai launched the Dubai Tourism Strategy 2020, with the key objective to attract 20 million visitors a year by 2020 and making Dubai a first choice destination for international leisure travellers as well as business travellers.[9] In 2018, the strategy was expanded by setting new goals of attracting 21-23 million visitors in 2022 and 23-25 million visitors by 2025.[10] The key objectives from 2013 and 2018 were not met due to the COVID-19 pandemic.
The need to maintain its tourism industry has hampered Dubai's response to the COVID-19 pandemic.[11] Along with COVID-19 Dubai's tourism sector has also been hurt by a greater international awareness of the status of human rights in the emirate and in particular the treatment of Princess Latifa bint Mohammed Al Maktoum.[12]
In November 2022, Sheikh Mohammed bin Rashid announced a national tourism strategy until 2031. The goal of the strategy is to attract Dh 100 billion in additional tourism investments (so that the tourism sector's contribution will be Dh450bn of Dubai's GDP in 2031) and receive 40 million hotel guests in 2031. The strategy includes 25 initiatives and policies to support the development of the tourism sector in the country.[13]
In April 2025, the Dubai Department of Economy and Tourism introduced a new programme offering media training to students for promotion of tourism in the UAE. Applicants are provided with flights, luxury apartment and three months of income, along with certification from Dubai College of Tourism for posting about traveling experiences in Dubai on social media. According to Middle East Eye, this program aims to whitewash its human rights violations and war crime accusations in Sudan.[14]
Since 1982, Dubai continued to be one of the fastest growing destinations for tourists. In 2002, visitors were mainly from other Gulf Cooperation Council members which accounted for 34% of tourists, South Asia accounted for 25%, other Arab states 16%, Europe 15%, and Africa 9%. In 2003, revenue from tourism exceeded $1 billion and surpassed oil revenues to directly and indirectly account for over 17% and 28% of GDP respectively.[15]
From January to June 2019 8.36 million international tourists visited Dubai. Most of the visitors were from India (997,000) followed by Saudi Arabia (755,000) and the United Kingdom (586,000).[16]
Mastercard's Global Destination Cities Index 2019 found that tourists spend more in Dubai than in any other country. In 2018, the country topped the list for the fourth year in a row with a total spend of $30.82 billion, a 3.8% increase over 2017 ($29.70 billion). The average spend per day was $553.[17]
In 2019, Dubai attracted a total of 16.73 million tourists, which was an increase of 5.09% on the previous year. However, in 2020, the number of visitors dropped to 5.51 million due to the coronavirus pandemic.[18]
| Year | Total international visitors [19][20][21][15][22][23] |
Increase/decrease | Visitor spending ($m)[24] |
|---|---|---|---|
| 1982 | 374,400 | N/a | |
| 1990 | 632,903 | ||
| 1991 | 716,642 | ||
| 1992 | 944,350 | ||
| 1993 | 1,088,000 | ||
| 1994 | 1,239,000 | ||
| 1995 | 1,601,000 | 632.0 | |
| 1996 | 1,768,000 | 743.0 | |
| 1997 | 1,792,000 | 814.0 | |
| 1998 | 2,184,000 | 859.0 | |
| 1999 | 2,481,000 | 893.0 | |
| 2000 | 3,027,000 | 1,063.0 | |
| 2001 | 3,626,625 | 1,200.0 | |
| 2002 | 4,756,280 | 1,332.0 | |
| 2003 | 4,980,228 | 1,438.0 | |
| 2004 | 5,420,000 | 1,593.0 | |
| 2005 | 6,160,003 | 3,218.0 | |
| 2006 | 6,441,670 | 4,972.0 | |
| 2007 | 6,951,798[25][26] | 6,072.0 | |
| 2008 | 6,996,449[25] | 7,162.0 | |
| 2009 | 7,580,000[27] | 7,352.0 | |
| 2010 | 8,410,000 | 8,577.0 | |
| 2011 | 9,910,000 | 9,204.0 | |
| 2012 | 10,950,000 | 10,924.0 | |
| 2013 | 12,900,000 | 12,389.0 | |
| 2014 | 13,200,000 | 15,221.0 | |
| 2015 | 14,200,000 | 25,587.1 | |
| 2016 | 14,870,000 | 28,657.4 | |
| 2017 | 15,790,000 | 29,705.5 | |
| 2018 | 15,920,000 | 34,609.5 | |
| 2019 | 16,730,000 | 38,413.3 | |
| 2020 | 5,510,000[a] | 24,615.4 | |
| 2021 | 7,280,000[b] | ||
| 2022 | 14,360,000[28] | ||
| 2023 | 17,150,000[29] | ||
| 2024 | 18,720,000[30] |
In the last three years, Dubai saw an increase in 4 and 5 star hotels and number of rooms, but a decrease in standard hotel apartments. The total number of rooms increased by 9,098 from 2015 to 2017, an increase of 9.25%. Prior to the Expo 2020 hotels in Dubai were reducing room rates to stimulate demand as supply accelerated. Based on data of August 2019, Dubai hoteliers reported a 7.6% rise in supply against 7.4% increase in demand.[31] Average room rates stood at AED 486 in June 2019 while in the same month of 2018 average room rates were at 544 AED.[32] In July 2019, Dubai's Jumeirah Group LLC fired 500 people due to a decline in tourism. In the second quarter of 2019, hospitality sector has had the worst quarter since 2009.[33]
| 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | |
|---|---|---|---|---|---|---|---|---|---|---|
| Total 5 star hotels | 91 | 96 | 103 | 113 | 128 | 134 | 143 | 151 | 157 | |
| Total 5 star hotel rooms | 31,551 | 33,122 | 35,853 | 38,543 | 43,133 | 44,067 | 47,035 | 49,585 | 51,809 | |
| Total 4 star hotels | 106 | 112 | 122 | 146 | 158 | 161 | 181 | 189 | 194 | |
| Total 4 star hotel rooms | 21,208 | 22,990 | 25,289 | 29,908 | 33,120 | 34,905 | 40,377 | 42,505 | 43,283 | |
| Total 1-3 star hotels | 264 | 267 | 260 | 260 | 258 | 225 | 243 | 270 | 274 | |
| Total 1-3 star hotel rooms | 19,714 | 21,767 | 21,591 | 22,634 | 24,491 | 21,732 | 25,384 | 28,512 | 28,789 | |
| Total hotel apartments (deluxe/superior) | 66 | 66 | 65 | 68 | 68 | 74 | 80 | 82 | 85 | |
| Total deluxe/superior rooms | 9,641 | 9,519 | 9,786 | 10,522 | 10,520 | 11,845 | 12,606 | 13,113 | 13,842 | |
| Total hotel apartments (standard) | 150 | 140 | 131 | 129 | 129 | 117 | 108 | 112 | 111 | |
| Total standard rooms | 16,219 | 15,447 | 14,930 | 14,360 | 14,856 | 14,398 | 12,548 | 12,781 | 12,568 | |
| Total establishments | 657 | 677 | 681 | 681 | 716 | 741 | 711 | 755 | 804 | 821 |
| Total available rooms | 92,333 | 98,333 | 102,845 | 107,431 | 115,967 | 126,120 | 126,947 | 137,950 | 146,496 | 150,291 |
| Average occupancy | 79% | 77% | 78% | 78% | 76% | 75% | 54% | 67% | 73% | 77% |
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| Rank | Country | 6/2023 | 2022 |
|---|---|---|---|
| 1 | 1,223,000 | 1,842,000 | |
| 5 | 616,000 | 758,000 | |
| 4 | 555,000 | 1,043,000 | |
| 3 | 538,000 | 1,216,000 | |
| 2 | 511,000 | 1,311,000 | |
| 6 | 362,000 | 590,000 | |
| 7 | 329,000 | 422,000 | |
| 17 | 260,000 | 177,000 | |
| 10 | 196,000 | 328,000 | |
| 13 | 196,000 | 239,000 | |
| 8 | 180,000 | 364,000 | |
| 11 | 168,000 | 288,000 | |
| 12 | 152,000 | 260,000 | |
| 9 | 152,000 | 356,000 | |
| 14 | 145,000 | 234,000 | |
| 15 | 130,000 | 212,000 | |
| 19 | 125,000 | 158,000 | |
| 16 | 121,000 | 184,000 | |
| 18 | 110,000 | 158,000 | |
| 19 | 110,000 | 148,000 |
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Aspects of Dubai's old culture, while occasionally overshadowed by the boom in economic development, can be found by visiting places around the creek, which splits Dubai into two halves, Bur Dubai and Deira. The buildings lining the Bur Dubai side of the Creek provide the main flavor of the old city. Heritage Village is one of the few remaining parts of historical Dubai, containing preserved buildings. The adjoining Diving Village offers exhibits on pearl diving and fishing. The Diving Village forms part of an ambitious plan to turn the entire "Shindagha" area into a cultural city, recreating life in Dubai as it was in days gone by.
Other attractions include the Sheikh Saeed Al Maktoum House; the Dubai Museum in the restored Al Fahidi Fort, which was erected around 1799; and the Heritage Village of Hatta, situated 115 kilometers southeast of Dubai City in the heart of the rocky Hatta Mountains. The history of the village can be traced back 2000 – 3000 years. It consists of 30 buildings, each differing in size, interior layout and building materials used. Great care was taken to use the same materials as those used when originally built during the renovation such as mud, hay, sandalwood and palm fronds. The Sharia Mosque is an old mosque built in the early 19th century using the same building materials and consists of a large prayer hall, a court and courtyard, minaret and other utility rooms.[34] Other museums include the Al Ahmadiya School.
Dubai has been nicknamed the "shopping capital of the Middle East."[35][36] The city draws large numbers of shopping tourists from countries within the region and from as far as Eastern Europe, Africa and the Indian Subcontinent. Dubai is known for its souk districts. Souk is the Arabic word for market or place where any kind of goods are brought or exchanged. Traditionally, dhows from the Far East, China, Sri Lanka, and India would discharge their cargo and the goods would be bargained over in the souks adjacent to the docks.[37]
Modern shopping malls and boutiques are also found in the city. Dubai Duty Free at Dubai International Airport offers merchandise catering to the multinational passengers using Dubai International Airport. Outside of Duty Free areas and major sales, Dubai has a reputation for being one of the most expensive shopping destinations in the world.[38]
While boutiques, some electronics shops, department stores and supermarkets may operate on a fixed-price basis, most other outlets consider friendly negotiation as a way of life.
Dubai's numerous shopping centres cater for every consumer's need. Cars, clothing, jewellery, electronics, furnishing, sporting equipment and any other goods will all be likely to be under the same roof.[39]
The Dubai Shopping Festival is a month-long festival held during the month of January each year. During the festival the entire emirate becomes one massive shopping mall. Additionally, the festival brings together music shows, art exhibitions, and folk dances.[40]
The Dubai Summer Surprises (DSS) is the summer version of Dubai Shopping Festival held during June, July and August. Dubai Government launched Dubai Summer Surprises in 1998 in order to promote Dubai as a family holiday destination. DSS offers fun, entertainment, food deals and great offers on shopping.
Tourists are required to obey some Muslim religious restrictions in public even if they are not Muslim themselves, such as refraining from eating or drinking in public places in the daytime during Ramadan.[41]
Dubai has a modest dress code as part of its criminal law.[42] Sleeveless tops and short dresses are not encouraged at Dubai Mall.[43][44] Clothes are advised to be in appropriate lengths.[42]
Homosexuality is criminalized in Dubai, including for tourists. However, there is a vibrant underground gay scene in Dubai and authorities do not actively search for homosexuals to enforce the law.[45]
Most capitals and other major cities have direct flights to Dubai. More than 120 airlines operate to and from Dubai International Airport to more than 260 destinations. Dubai International Airport is the world's busiest airport by international passenger traffic.[46] Dubai is also the home base of the airline Emirates, which operates scheduled services to more than 100 destinations.
In June 2009 Emirates designated a special handling area at departures and arrivals for passengers with special needs, allowing wheelchair passengers to receive a more personalized service.[47][better source needed]
The establishment of the first cruise terminal in Dubai in 2001 and the opening of the enhanced New Dubai Cruise Terminal in February 2010 with higher handling capacity has drawn the attention of cruise line operators. Cruises to Dubai sail from: Singapore, Sydney, Athens, Dover, Venice, Cape Town, Civitavecchia, Piraeus, Alexandria, Istanbul, New York City, Southampton, Barcelona, Fort Lauderdale, Miami, Los Angeles, Mumbai, Hong Kong, Shanghai, Monte Carlo, Mombasa, Victoria, and Cairns among others.[48][better source needed]
The United Arab Emirates has a network of roads that connect major towns and villages, including a multi-lane highway between Dubai and Abu Dhabi, with access to and from the bordering countries of Saudi Arabia and Oman. Highways and main roads in Dubai and the United Arab Emirates are designated by an Emirate Route Number. Speed limits are displayed on road signs and are usually 60–80 km/h (37–50 mph) around town and 100–120 km/h (62–75 mph) elsewhere.[49][better source needed]
Dubai ranked third in the best taxi services behind Tokyo and Singapore.[50][better source needed]
Travelers entering Dubai are warned for harsh penalties regarding illicit drug use or smuggling. Authorities in Dubai use highly sensitive equipment to conduct thorough searches to find trace amount of illegal substances.[51] A senior Dubai judge was quoted on February 11, 2008, by the Dubai City News saying, "These laws help discourage anyone from carrying or using drugs. Even if the quantity of illegal drugs found on someone is 0.05 grams, they will be found guilty. The penalty is a minimum of four years. The message is clear — drugs will not be tolerated."[51]
No special immunizations are required, but tourists are encouraged to purchase appropriate medical insurance before travelling. Government immunization programs have led to recognition by a travel magazine.[47] As a latest addition to the established modern health care system, Dubai offers online health care contacts of virtually all medical doctors in Dubai.[52]
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Dubai hosts the following international championships:
Sunrise (or sunup) is the moment when the upper rim of the Sun appears on the horizon in the morning,[1] at the start of the Sun path. The term can also refer to the entire process of the solar disk crossing the horizon.
Although the Sun appears to "rise" from the horizon, it is actually the Earth's motion that causes the Sun to appear. The illusion of a moving Sun results from Earth observers being in a rotating reference frame; this apparent motion caused many cultures to have mythologies and religions built around the geocentric model, which prevailed until astronomer Nicolaus Copernicus formulated his heliocentric model in the 16th century.[2]
Architect Buckminster Fuller proposed the terms "sunsight" and "sunclipse" to better represent the heliocentric model, though the terms have not entered into common language.[3][4]
Astronomically, sunrise occurs for only an instant, namely the moment at which the upper limb of the Sun appears tangent to the horizon.[1] However, the term sunrise commonly refers to periods of time both before and after this point:
The stage of sunrise known as false sunrise actually occurs before the Sun truly reaches the horizon because Earth's atmosphere refracts the Sun's image. At the horizon, the average amount of refraction is 34 arcminutes, though this amount varies based on atmospheric conditions.[1]
Also, unlike most other solar measurements, sunrise occurs when the Sun's upper limb, rather than its center, appears to cross the horizon. The apparent radius of the Sun at the horizon is 16 arcminutes.[1]
These two angles combine to define sunrise to occur when the Sun's center is 50 arcminutes below the horizon, or 90.83° from the zenith.[1]
The timing of sunrise varies throughout the year and is also affected by the viewer's latitude and longitude, altitude, and time zone. These changes are driven by the axial tilt of Earth, daily rotation of the Earth, the planet's movement in its annual elliptical orbit around the Sun, and the Earth and Moon's paired revolutions around each other. The analemma can be used to make approximate predictions of the time of sunrise.
In late winter and spring, sunrise as seen from temperate latitudes occurs earlier each day, reaching its earliest time shortly before the summer solstice; although the exact date varies by latitude. After this point, the time of sunrise gets later each day, reaching its latest shortly after the winter solstice, also varying by latitude. The offset between the dates of the solstice and the earliest or latest sunrise time is caused by the eccentricity of Earth's orbit and the tilt of its axis, and is described by the analemma, which can be used to predict the dates.
Variations in atmospheric refraction can alter the time of sunrise by changing its apparent position. Near the poles, the time-of-day variation is extreme, since the Sun crosses the horizon at a very shallow angle and thus rises more slowly.[1]
Accounting for atmospheric refraction and measuring from the leading edge slightly increases the average duration of day relative to night. The sunrise equation, however, which is used to derive the time of sunrise and sunset, uses the Sun's physical center for calculation, neglecting atmospheric refraction and the non-zero angle subtended by the solar disc.
Neglecting the effects of refraction and the Sun's non-zero size, whenever sunrise occurs, in temperate regions it is always in the northeast quadrant from the March equinox to the September equinox and in the southeast quadrant from the September equinox to the March equinox.[6] Sunrises occur approximately due east on the March and September equinoxes for all viewers on Earth.[7] Exact calculations of the azimuths of sunrise on other dates are complex, but they can be estimated with reasonable accuracy by using the analemma.
The figure on the right is calculated using the solar geometry routine in Ref.[8] as follows:
An interesting feature in the figure on the right is apparent hemispheric symmetry in regions where daily sunrise and sunset actually occur.
This symmetry becomes clear if the hemispheric relation in to the sunrise equation is applied to the x- and y-components of the solar vector presented in Ref.[8]
Air molecules and airborne particles scatter white sunlight as it passes through the Earth's atmosphere. This is done by a combination of Rayleigh scattering and Mie scattering.[9]
As a ray of white sunlight travels through the atmosphere to an observer, some of the colors are scattered out of the beam by air molecules and airborne particles, changing the final color of the beam the viewer sees. Because the shorter wavelength components, such as blue and green, scatter more strongly, these colors are preferentially removed from the beam.[9]
At sunrise and sunset, when the path through the atmosphere is longer, the blue and green components are removed almost completely, leaving the longer-wavelength orange and red hues seen at those times. The remaining reddened sunlight can then be scattered by cloud droplets and other relatively large particles to light up the horizon red and orange.[10] The removal of the shorter wavelengths of light is due to Rayleigh scattering by air molecules and particles much smaller than the wavelength of visible light (less than 50 nm in diameter).[11][12] The scattering by cloud droplets and other particles with diameters comparable to or larger than the sunlight's wavelengths (more than 600 nm) is due to Mie scattering and is not strongly wavelength-dependent. Mie scattering is responsible for the light scattered by clouds, and also for the daytime halo of white light around the Sun (forward scattering of white light).[13][14][15]
Sunset colors are typically more brilliant than sunrise colors, because the evening air contains more particles than morning air.[9][10][12][15] Ash from volcanic eruptions, trapped within the troposphere, tends to mute sunset and sunrise colors, while volcanic ejecta that is instead lofted into the stratosphere (as thin clouds of tiny sulfuric acid droplets), can yield beautiful post-sunset colors called afterglows and pre-sunrise glows. A number of eruptions, including those of Mount Pinatubo in 1991 and Krakatoa in 1883, have produced sufficiently high stratospheric sulfuric acid clouds to yield remarkable sunset afterglows (and pre-sunrise glows) around the world. The high altitude clouds serve to reflect strongly reddened sunlight still striking the stratosphere after sunset, down to the surface.
Hot Air Balloon Dubai is a sunrise experience where guests fly over the Arabian Desert in a licensed hot air balloon, enjoying panoramic views and wildlife sightings.
Yes, Hot Air Balloon Dubai is very popular with couples and is ideal for romantic experiences and proposals.
No prior experience is needed to enjoy a Hot Air Balloon Dubai flight.