Morning desert safari Dubai morning dune bashing

Tourism in Dubai is a major part of the economy of Dubai. Dubai was the third most visited city in the world in 2023 with 17 million international visitors according to Euromonitor International.^[1][2] Dubai hosts more than 800 hotels with more than 150,000 rooms.^[3][4]

The discovery of oil in 1966 kick-started the development of present Dubai, however Sheikh Hamad bin Maktoum (ruler from 1958 till 1990) realised one day Dubai would run out of oil and started building an economy that would outlast it.^[5] A quote commonly attributed to Sheikh Rashid reflected his concern that Dubai's oil, which was discovered in 1966 and which began production in 1969, would run out within a few generations. Sheikh Rashid stated "My grandfather rode a camel, my father rode a camel, I drive a Mercedes, my son drives a Land Rover, his son will drive a Land Rover, but his son will ride a camel".^[6] Sheikh Rashid realized early he needed to diversify the emirate of Dubai's economy by building on the city's trading history and therefore he set out to establish Dubai as the region's trade and service hub. By 1979, he was successful in establishing the Jebel Ali Port, which became the logical shipping centre for the entire United Arab Emirates and the world's largest man-made port. He also upgraded Dubai International Airport and built the Dubai World Trade Centre, which was then the tallest building in the Middle East. By the end of the 1970s, the stage was set for the diversification of Dubai's economy away from oil and into other areas such as tourism.^[7]

In 1989 the Dubai Commerce and Tourism Promotion Board was established, to promote Dubai as a luxury destination for the up-tier market and influential business sectors. In January 1997, it was replaced with the Department of Tourism and Commerce Marketing (DTCM).^[8]

In May 2013, the government of Dubai launched the Dubai Tourism Strategy 2020, with the key objective to attract 20 million visitors a year by 2020 and making Dubai a first choice destination for international leisure travellers as well as business travellers.^[9] In 2018, the strategy was expanded by setting new goals of attracting 21-23 million visitors in 2022 and 23-25 million visitors by 2025.^[10] The key objectives from 2013 and 2018 were not met due to the COVID-19 pandemic.

The need to maintain its tourism industry has hampered Dubai's response to the COVID-19 pandemic.^[11] Along with COVID-19 Dubai's tourism sector has also been hurt by a greater international awareness of the status of human rights in the emirate and in particular the treatment of Princess Latifa bint Mohammed Al Maktoum.^[12]

In November 2022, Sheikh Mohammed bin Rashid announced a national tourism strategy until 2031. The goal of the strategy is to attract Dh 100 billion in additional tourism investments (so that the tourism sector's contribution will be Dh450bn of Dubai's GDP in 2031) and receive 40 million hotel guests in 2031. The strategy includes 25 initiatives and policies to support the development of the tourism sector in the country.^[13]

In April 2025, the Dubai Department of Economy and Tourism introduced a new programme offering media training to students for promotion of tourism in the UAE. Applicants are provided with flights, luxury apartment and three months of income, along with certification from Dubai College of Tourism for posting about traveling experiences in Dubai on social media. According to Middle East Eye, this program aims to whitewash its human rights violations and war crime accusations in Sudan.^[14]

Since 1982, Dubai continued to be one of the fastest growing destinations for tourists. In 2002, visitors were mainly from other Gulf Cooperation Council members which accounted for 34% of tourists, South Asia accounted for 25%, other Arab states 16%, Europe 15%, and Africa 9%. In 2003, revenue from tourism exceeded $1 billion and surpassed oil revenues to directly and indirectly account for over 17% and 28% of GDP respectively.^[15]

From January to June 2019 8.36 million international tourists visited Dubai. Most of the visitors were from India (997,000) followed by Saudi Arabia (755,000) and the United Kingdom (586,000).^[16]

Mastercard's Global Destination Cities Index 2019 found that tourists spend more in Dubai than in any other country. In 2018, the country topped the list for the fourth year in a row with a total spend of $30.82 billion, a 3.8% increase over 2017 ($29.70 billion). The average spend per day was $553.^[17]

In 2019, Dubai attracted a total of 16.73 million tourists, which was an increase of 5.09% on the previous year. However, in 2020, the number of visitors dropped to 5.51 million due to the coronavirus pandemic.^[18]

Year	Total international visitors [19][20][21][15][22][23]	Increase/decrease	Visitor spending ($m)[24]
1982	374,400	— N/a
1990	632,903	69.04%
1991	716,642	13.23%
1992	944,350	31.77%
1993	1,088,000	15.21%
1994	1,239,000	13.88%
1995	1,601,000	29.22%	632.0
1996	1,768,000	10.43%	743.0
1997	1,792,000	1.36%	814.0
1998	2,184,000	21.88%	859.0
1999	2,481,000	13.60%	893.0
2000	3,027,000	22.01%	1,063.0
2001	3,626,625	19.81%	1,200.0
2002	4,756,280	31.15%	1,332.0
2003	4,980,228	4.71%	1,438.0
2004	5,420,000	8.83%	1,593.0
2005	6,160,003	13.65%	3,218.0
2006	6,441,670	4.57%	4,972.0
2007	6,951,798[25][26]	7.12%	6,072.0
2008	6,996,449[25]	0.64%	7,162.0
2009	7,580,000[27]	8.34%	7,352.0
2010	8,410,000	10.95%	8,577.0
2011	9,910,000	17.84%	9,204.0
2012	10,950,000	10.49%	10,924.0
2013	12,900,000	17.81%	12,389.0
2014	13,200,000	2.33%	15,221.0
2015	14,200,000	7.58%	25,587.1
2016	14,870,000	4.72%	28,657.4
2017	15,790,000	6.19%	29,705.5
2018	15,920,000	0.82%	34,609.5
2019	16,730,000	5.09%	38,413.3
2020	5,510,000[a]	-67.07%	24,615.4
2021	7,280,000[b]	32.12%
2022	14,360,000[28]	97.25%
2023	17,150,000[29]	19.4%
2024	18,720,000[30]	9.2%

In the last three years, Dubai saw an increase in 4 and 5 star hotels and number of rooms, but a decrease in standard hotel apartments. The total number of rooms increased by 9,098 from 2015 to 2017, an increase of 9.25%. Prior to the Expo 2020 hotels in Dubai were reducing room rates to stimulate demand as supply accelerated. Based on data of August 2019, Dubai hoteliers reported a 7.6% rise in supply against 7.4% increase in demand.^[31] Average room rates stood at AED 486 in June 2019 while in the same month of 2018 average room rates were at 544 AED.^[32] In July 2019, Dubai's Jumeirah Group LLC fired 500 people due to a decline in tourism. In the second quarter of 2019, hospitality sector has had the worst quarter since 2009.^[33]

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Rank	Country	6/2023	2022
1	India	1,223,000	1,842,000
5	Russia	616,000	758,000
4	United Kingdom	555,000	1,043,000
3	Saudi Arabia	538,000	1,216,000
2	Oman	511,000	1,311,000
6	United States	362,000	590,000
7	Germany	329,000	422,000
17	China	260,000	177,000
10	Iran	196,000	328,000
13	Israel	196,000	239,000
8	France	180,000	364,000
11	Egypt	168,000	288,000
12	Kuwait	152,000	260,000
9	Pakistan	152,000	356,000
14	Kazakhstan	145,000	234,000
15	Italy	130,000	212,000
19	Philippines	125,000	158,000
16	Australia	121,000	184,000
18	Canada	110,000	158,000
19	Japan	110,000	148,000

A sandrail, also called a sand rail, rail, or sand car, is a lightweight off-road motor vehicle specifically built for traveling in sandy terrain. Synonymously referred to as dune buggies, a sandrail is a type of speciality vehicle.^[1] They are popularly operated on actual sand dunes. Sandrails can be driven on other types of terrain but are designed specifically for sand.

At the end of World War II thousands of soldiers returning from the war had spent years driving Jeeps, tanks, and half-tracks with few or no roads. Having an increased disposable income, these GIs formed the original core of off-road enthusiasts. Initially, they used surplus Jeeps and cut-up cars to build their off-road vehicles. Soon these "off-roaders" discovered that with little more than a skid plate, they could get a stock air-cooled Volkswagen Beetle to go almost anywhere.^[2] Throughout the 1950s the sport continued to develop.

In 1958 Pete Beiring of Oceano, Calif., took the body frame or "pan" from a damaged Volkswagen and shortened it into a new machine that eventually became the precursor to the dune buggy. This eventually led to the first production dune buggy called the "Sportster", which was developed around 1960 by the EMPI Imp Company. It was an angular sheet metal vehicle built on a stripped-down Volkswagen chassis. Many others followed including the ever popular Meyers Manx design.^[3] Dune buggies had a style all their own with fiberglass siding and other "heavy" body features.

As the late 1960s and early '70s approached, enthusiasts developed lighter and more powerful sand vehicles capable of ascending steeper and higher dunes. Many started experimenting at home by building super light weight vehicle frames from metal tubing, often without a roll cage. Many were nothing more than a frame, engine, transmission, wheels and one or two seats. Because of their versatility, light weight and simplicity the air-cooled Volkswagen engine and transmission were the power plant of choice for many owners. By placing the motor and transmission in the rear of the frame it allowed the front of the sandrail to remain extremely light and thus able to "float" over the sand dunes. An added value of placing the engine in the rear of the vehicle was that heat created by the motor did not blow into the face of the driver and passengers. From the 1970s forward, sandrail builders continued to push the delicate balance between weight and power.

When it comes to serious sand dunes, most off-road vehicles including those with four wheel drive are relatively top heavy and can only safely climb or descend steep hills with a mostly perpendicular approach to inclines or downhills. In the case of driving up a steep sand dune, many would simply "dig-in" and get stuck.

Sandrails are ultra lightweight vehicles often weighing in at 800 and 1500 pounds (≈363 and ≈680 kg). They typically use high flotation smooth or farm implement front tires and special rear paddle tires, allowing it to skim over the surface of the sand without getting stuck. A sandrail has a low center of gravity, permitting it to make tight turns even on the face of a sand dune.

Sandrail frames are built from a tubular space frame chassis that incorporates an integrated roll cage. The distinction between a sandrail and dune buggy or sand car is that the sandrail will rarely have windows, doors, fenders, or full body panels. The sandrail will also be a lighter weight vehicle compared to the sandcar. On most sandrails, the engine is typically at the rear. Some sandrails also use a mid-engine configuration. This design offers favorable weight distribution and traction, which is very desirable for dune "hill-climbing".

Originally becoming popular in the 1960s, sandrails used lightweight air-cooled engines like the Volkswagen engine from the VW Beetle and Porsche (~200 pounds) or the Chevrolet Corvair, Mitsubishi Minica and Cosworth DFV (~350 pounds). Because of the availability of affordable parts, the Volkswagen engine continues to be the mainstay of many sandrails today. At some point in the late 1970s in the wake of the Ford Pinto product liability cases, the first alternative engine was sourced from the Pinto, primarily the 2.0L and 2.3L. More recently, some enthusiasts have turned to lighter weight water-cooled engines such as the Subaru boxer or GM Ecotec engines.^[4]

The need for more power comes from necessity and desire when driving in steep sand dunes. This has driven sandrail engine builders to add performance features to engines such as the stock (24 to 50 horse power) Volkswagen engine. These include: larger pistons, turbochargers, dual racing carburetors, fuel injection, and high performance cylinder heads. Some performance engines can run on premium unleaded gasoline. However, many high performance engines must use racing fuel or fuel additives. A high performance sandrail Volkswagen engine can produce well into the 170-200+ horse power range and as high as 700 horse power with methanol fuel.^[5]

Most sandrails use a manual transmission, although automatic transmissions are used as well.^{[6][page needed]}

Early sandrails often consisted of little more than a steering wheel, brakes and accelerator. However, today an entire industry is built around all kinds of accessories such as HID and LED headlamps, radios, passenger communications headsets and GPS navigation devices.

Some states in the USA, such as Arizona and Utah, allow the registration of sandrails and other primarily off-road vehicles for "on-road" use. In these states, sandrails registered for on-road use usually must meet the minimum insurance coverage required by normal vehicles.^[7] Additionally, they may require modifications to be road worthy. These requirements typically include a wind shield, turning signals, and license plate. These requirements may vary by state.

Sandrails have been employed by US state authorities, the United States Border Patrol and even the military. They are still in use today by the Navy SEALs. The military design of these vehicles is based on the Chenowth Advanced Light Strike Vehicle model and have been modified for a third seat above the engine to control a .50 caliber machine gun and other armaments. State authorities, such as rangers at sand dune parks sometimes employ sandrails, removing the passenger seat to convert the sandrail into a makeshift ambulance with a stretcher.

Although sandrails are primarily designed for the sand, they have been successfully used on "soft pack" dirt, mud and even snow. Some of these types of applications usually require the use of off-road type tires versus "sand" tires. They are typically not well suited for rocky terrain due to their mostly limited suspension and lighter duty frames.

Accidents most often occur in collisions with other off-road vehicles, and are frequently the result of not being seen. In many dune areas, all sand vehicles (motorcycles, quads, sandrails, UTVs and sandcars) are required to use an eight-foot antenna whip and flag. This is critical to being seen by other vehicles as a driver traverses from one dune to the next.^[8] Most sandrails employ a variety of safety features for the driver and passengers. The most common is the use of a three-point safety belt system. Many sand rails also utilize roll bar padding and fire extinguishers. More advanced safety features sometimes include: arm and wrist restraints, netting for large frame openings, automatic fuel cut-off switches and horns. Additionally, the use of eye protection (goggles and ballistic-grade glasses) is considered a necessity. Finally, the use of helmets while "duning" is increasing due to the advances in performance. Sand associations along with state and federal land management agencies work to provide dune safety information through pamphlets, online and in classes.

Due to its economical cost to build and maintain, access to new parts and good balance between weight and power, the sandrail continues to be used by many enthusiasts today.^[9] However, the heavier and typically more powerful sandcar now represents another style for duners.^[1] This style often employs mammoth cars weighing several thousand pounds and using highly advanced suspension systems and transmissions coupled with large performance V8 engines such as the latest GM LS engine series, Ford Coyote engine series or Range Rover engine series.

Associations such as ASA hold events throughout the year in some parts of the country for sand racing and hill climbing. Additionally, these associations provide representation for enthusiasts with legislators and land management officials.

Look up sand rail, sand-rail, or sandrail in Wiktionary, the free dictionary.